Showing items related by title, author, creator and subject.

• Exploring the factors influencing mothers' brand choices on baby diaper brands (An applied marketing research) 

  Pavithra, S.; Niththiya, N.; Shivany, S. (University of Jaffna, 2016)

  Jaffna market is idiosyncratic, and furnish opportunities for marketers to sell their products and services to the potential customers who have returned to their habitual life. Knowing mothers' brand choice is essential ...
• The Impact of Consumer Attitudes towards the consumption of local brands; a case study of Highland brand food products in Sri Lanka 

  Selvarajan, P.; Manokar, P.; Samanmali, C.K.M. (Pandith. G. P. Wickramarachchi Ayurveda Institute, University of Kelaniya., 2009)

  This research study aims at identifying the impact of consumer attitudes towards the consumption of local food brands in Sri Lanka. There is a common belief among the Sri Lankan consumers that imported items are better ...
• IMPACT OF PROMOTIONAL STRATEGIES ON BRAND AWARENESS: A STUDY ON MILK POWER BRANDS IN NUWARA ELIYA DISTRICT 

  Udeshini, P; Pushpanathan, A (IFRSA, 2013-12)

  Milk production is an integral part of the food consumption and it contains many nutrients and provides a quick and easy way of supplying these nutrients to the diet within relatively few calories. Milk, the most suitable ...