Abstract:
Entrepreneurship is playing a vital role in any economy today. The secret of being
successful is the entrepreneurship for many of the developed countries in the world.
Singapore is the best example. Moving forward from traditional entrepreneurship leads
to find many of new branches of it. Motherhood and entrepreneurship are such a new
arena in academia today. Scholars are highly concerning working mothers in their
studies. However, the attention paid to the motherhood and entrepreneurship is
deficient. This concept is a novel concept to the researchers and offers a vast array of
benefits to any economy through women self-employment and caring babies. Hence,
this study is dedicated to exploring the Mumprenurship in Sri Lankan context as an
essential arena to study. The researchers executed an exploratory cross-sectional study
by deploying the inductive approach to reveal mumpreneurs' challenges and
motivational factors in Sri Lanka. Semi-structured interviews were conducted with
mumpreneurs to collect required primary data based on the authors' semi-structured
interview guide based on previous studies and hand-on experience of both the
researchers. The findings of the study revealed specific motivational factors and some
challenges encountered by Sri Lanka mumpreneurs. Further, these qualitative study
findings are so worth for the current and potential mumpreneurs to understand the way
forward as successful mumpreneurs while contributing to the social and economic
spheres hugely. Also, policymakers and decision-makers of the economy can make
viable decisions to boost this sub-sector of entrepreneurship since it gives lots of hidden
benefits to the family, society and finally to the whole economy in many different ways. Future researchers can further study this valuable area by focusing on new
methodologies and directions.
