DSpace Repository

The relationship between motivation and retention in the homestay business in Ella

Show simple item record

dc.contributor.author Sumithra, N.K.
dc.date.accessioned 2021-04-21T06:02:51Z
dc.date.accessioned 2022-07-07T08:44:22Z
dc.date.available 2021-04-21T06:02:51Z
dc.date.available 2022-07-07T08:44:22Z
dc.date.issued 2020
dc.identifier.issn 2478-1126
dc.identifier.uri http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2621
dc.description.abstract The homestay concept creates a unique experience for the guests. It also empowers homestay operators to get additional income and create job opportunities. Ella is a popular destination for homestay tourism in Sri Lanka. This study is conducted to find Socio-cultural, Economic and Environmental Motivations for homestay operators in Ella -Sri Lanka. The researcher used the quantitative method. This study is based on primary and secondary data. Primary data was collected through five point Likert scale questionnaires and 80 homestay operators were selected for questionnaire data collection. The researcher used simple A simple random sampling technique. According to findings, there is a strong positive relationship between Economic Motives and Motivation to retain business and a strong positive relationship between Social Motives and Motivation to retain business. However, there is a weak positive relationship between Environmental Motives and Motivation to retain business. Homestay is a potentially easy solution for the demand for accommodation facilities for tourism. Policymakers can expand the homestay concept into developing small-medium enterprises (SME sector) in the tourism industry in Sri Lanka. As well the government can facilitate to encourage growing numbers of homestay entrepreneurs. en_US
dc.language.iso en en_US
dc.publisher University of Jaffna en_US
dc.subject Economic motives en_US
dc.subject Environmental motives en_US
dc.subject Homestay and social motives en_US
dc.title The relationship between motivation and retention in the homestay business in Ella en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record