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The impact of marketing mix elements on customer-based brand equity: Special reference to licensed commercial banks in Sri lanka
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| dc.contributor.author | Dhanushanthini, A. | |
| dc.date.accessioned | 2021-04-19T09:50:51Z | |
| dc.date.accessioned | 2022-07-07T08:37:35Z | |
| dc.date.available | 2021-04-19T09:50:51Z | |
| dc.date.available | 2022-07-07T08:37:35Z | |
| dc.date.issued | 2016 | |
| dc.identifier.issn | 2478-1126 | |
| dc.identifier.uri | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2529 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Jaffna | en_US |
| dc.title | The impact of marketing mix elements on customer-based brand equity: Special reference to licensed commercial banks in Sri lanka | en_US |
| dc.type | Article | en_US |
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RCBS 2016 [32]