Abstract:
Dairy farming contributes to the rural economy by the way of production of organic fresh
milk, milk based products, and the addition to the supply of draught power (bio-gas). It also
ensures the supply of valuable nutrients and provides self-employment opportunities to the people.
The fresh milk production identified in Mullaitivu as a livelihood source and uplift the living
standards of resettled families through government and non-government projects. This district
was badly affected by the thirty-year conflict, which ended in May 2009. People were subjected to
multiple displacements and numerous lost their livelihoods. Several people in Mullaithivu district
have transformed their livelihoods, for their subsistence. Many rumors stated that the dairy
farmers in this district have bearable livelihood, but in real it has not been accomplished, even
though they are experienced in dairying and crop agriculture, and many assistances were offered.
This study focuses to identify the challenges faced by dairy producers for pursing that level. Data
were collected from 35 dairy farmers through Participatory Rural Appraisal Method (PRA) via
qualitative methodology. This applied marketing researched categorized the challenges as
marketing problems, investment problems, problems for managing cattle, lack of research in dairy
production, social and cultural barriers, and the lack of networking system. There are many
weaknesses identified at the farmers' level for achieving their target. Lack of integrated system in
dairy sector management in post conflict areas should be linked in into a social network system for
managing livelihood at the sustainable level.
