Abstract:
A plethora of studies on family demands that have been investigated in the Western countries are reflective
of such cultural contexts limiting its applicability to another cultural context. The factors determining family
demand where conflict originates are country-culture specific and consequently, anchored in the conservation
of resource theory, the present study aims to discover the factors making a significant variance in family
demand. Strongly based on the ontological and epistemological assumptions, the study adopted a survey
strategy with a deductive approach in a cross-sectional time horizon. Data were garnered from 487 banking
employees with a self–reported questionnaire. The present study reveals that hours spent on household chores,
hours spent on childcare, hours spent on dependents, and gender have significantly impacted family demand,
nonetheless, formal and informal organisational supports have alleviated the level of family demand.
Remarkably, the study affirms the prevalence dogma of traditional gender role ideology and women’s position
in a collectivist cultural context. Surprisingly, the number of children, number of dependents, marital status
and age were not found as predictors of family demand. The findings of the study have proffered many useful
practical implications for HRM practices.
