Dimensions of story loyalty towards supermarkets in chennai

dc.contributor.author	Maran, K.
dc.contributor.author	Senthilnathan, C.R.
dc.date.accessioned	2021-03-16T08:21:40Z
dc.date.accessioned	2022-07-07T05:15:04Z
dc.date.available	2021-03-16T08:21:40Z
dc.date.available	2022-07-07T05:15:04Z
dc.date.issued	2014
dc.identifier.uri	http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1945
dc.description.abstract	Relationship marketing has its footprints in developing store loyalty. In the grocery industry there is a host of complexity which affects the store loyalty. This study examines the influence of the dimensions of store loyalty namely; store equity, price, multi-brand availability, and store hospitality in Chennai's supermarkets. Data from 621 consumers in Chennai is statistically tested for the influence on store loyalty. Results suggest that Chennai consumers give priority to the dimensions, multi brand availability and store equity to show their loyalty towards supermarkets. This research paper explores the factors which are highly rated to the management of store loyalty and could offer insights to the store management to formulate their business strategies.	en_US
dc.language.iso	en	en_US
dc.publisher	university of Jaffna	en_US
dc.subject	Store equity	en_US
dc.subject	Store hospitality	en_US
dc.subject	Store loyalty	en_US
dc.subject	Supermarket	en_US
dc.title	Dimensions of story loyalty towards supermarkets in chennai	en_US
dc.type	Article	en_US