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The impact of customer relationship management practice on customer loyalty (specific reference to local commercial banking sector in jaffna district)

Umakanth, N. (university of Jaffna, 2014)

Managing effective Relationship Marketing Practices are increasingly important in the banking industry. Since the length in years of customer relationships are one of the most important factors that contribute to the ...

Determinants of viewers' choice on private news channels

Himali, L.P.; Kuruwitage, R. (university of Jaffna, 2014)

Viewers' choice for the news channels is a physiological phenomenon, varies for each viewer. The future of any economic entity is determined by the customers' choice. Private news channels use various strategies to attract ...

Going local: exploring consumer behaviour and motivations for palmyrah based products

Shaliny, S.; Sri thayalan, S. (university of Jaffna, 2014)

In recent years, in Sri Lanka, government pays its focus on promoting palmyrah industry through developing appropriate marketing strategies. Before 1978, this agro-based palmyrah industry was excluded from the Sri Lankan ...

Marketing challenges faced by women entrepreneurs with special reference to small and medium scale entrepreneurs

Nishadi, G.P.K. (university of Jaffna, 2014)

Women Entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent. However, researchers have found that women are generally weak at marketing their products and ...

Micro credit marketing strategies in the post war marketing context

Shivany, S.; Velnampy, T.; Kajendra, K. (university of Jaffna, 2014)

Absence of research on micro credit marketing strategies which significantly contributing factor to strategic marketing, and micro credit marketing in the financial and nonprofit organizations domain, and the extant ...

Factors influencing consumers' trust on e-commerce adoption in sri lanka

Ilmudeen, A. (university of Jaffna, 2014)

The purpose of the research is to find the factors which persuade the consumers' trust on e commerce adoption in Sri Lanka. The creation of the Internet has reduced physical borders and made the world a smaller place where ...

A survey focus on use of internet based e-resources among undergraduates : special reference to sabaragamuwa university

Thathsarani, U.S.; Wijesinghe, M.D.J.W.; Senevirathna, E.M.T.K. (university of Jaffna, 2014)

Information and communication technologies have introduced new methods of teaching, research methodologies and education facilities for online learning and entertainment.Jega (2007a) introduced university as an institution ...

An ict-based real-time surveillance system for controlling dengue epidemic in sri lanka

Rukshan, A.; Miroshan, A. (university of Jaffna, 2014)

Dengue is a notifiable communicable disease in Sri Lanka since 1996. Dengue fever spread rapidly among people living in most of the districts of Sri Lanka. The present notification system of dengue communicable diseases ...

The protection of minority rights in sri lanka a criticalanalysis of the role of the judici

Kosalai, M. (University of Jaffna, 2016)

The rights of the minorities; Tamils, Muslims and Indian origin Tamils have not been protected in many instances in Sri Lanka. The paper attempts to explore the role of the judiciary in protecting the rights of the ...

Employees' right to strike in sri lanka - a statutory decoration?

Mudalige, N.K.K. (University of Jaffna, 2016)

The statutory Right to Strike plays an important role in the consideration of trade union actions where the said right is utilized to demand solutions to employees' tribulations. As per S.R. De Silva (1973) “The right ...

Gender bias of property rights is a reflection of culture: a comparative study of kandyan law and the law of thesawalamai

Purathani, M. (University of Jaffna, 2016)

A land is a tool through which an income can be generated by an individual, family and a community at large. Because of the civilization and emergence of human rights concepts, it became a proprietary right and it is ...

Factors affect for technology usage on information searching

Karunarathna, HKGMN.; Dahanayeke, SNS.; Tennakoon, TMPAB. (university of Jaffna, 2014)

Information technology has appeared as emerging technology in todays' business, the technology is used to make decisions of day to day life easy and accurate manner. Different areas of theses technology have affected for ...

'Merchantable quality' in the sale of goods ordinance of sri lanka: does it fit anymore?

Wijerathna, Y. (University of Jaffna, 2016)

Sale of Goods Ordinance No 11 of 1896 (SGO) of Sri Lanka is the statute which amends and codifies the law relating to the sale of goods in Sri Lanka which is based on the United Kingdom's Sale of Goods Act of 1893 (SGA). ...

Determinants of patient satisfaction in branded hospital

Jayakrishnan, J.; Solayappan, A.; Kumaran, C. (university of Jaffna, 2014)

Patient satisfaction in a hospital is basically a state of mind of the patient. It is the ability of the hospital service to meet the expectations of the patient. Patient delight is all about exceeding the expectations ...

A time series econometric analysis of the impact of domestic debt on national saving: evidence from sri lanka

Selvamalai, V.T. (University of Jaffna, 2016)

Domestic debt is a major source of public debt in Sri Lanka. Public debt, as well as domestic debt, has a crucial role in an economy where the saving is an element of the economy. Therefore, the study examines the effect ...

Gender imbalance in sri lankan labor markets and the concerns of human resource management

Perera, E.A.Y.D. (University of Jaffna, 2016)

The employment conditions in Sri Lanka are at the optimal in statistics for a period of time since independence. According to the Central Bank statistics, the employment rate is 95.3% while the labor force participation ...

The relationship between education and income

Kajenthini, G. (University of Jaffna, 2016)

Previous studies had stated that, Individuals and households spend their money in education to get better employment opportunity and enhance earning. Individuals and households invest their money in education to get ...

Value relevance of accounting information and implication on stock price movement: empirical evidence from listed bank finance and insurance companies in sri lanka

Nimalatheepan, S. (University of Jaffna, 2016)

The investigation of value relevance of accounting information and its implication for emerging markets have received dearth attention in the literature. This study evaluates the relation between the value relevance of ...

Impact of corporate social responsibility on organizational performance with reference to selected banks in india-reviews and conceptual frame work

Praveen kumar, T.; Priyadharshini, K. (university of Jaffna, 2014)

Indian business, which is today viewed globally as a responsible component of the ascendancy of India, is poised now to take on a leadership role in the challenges of our times. It is recognized the world over that ...

Liquidity management, capital structure and their impact on profitability: a study of selected listed manufacturing firms in colombo stock exchange (cse) in sri lanka

Anushiya, A.; Jathurika, M. (University of Jaffna, 2016)

The paper seeks to shed further light of the impact of liquidity management and capital structure on profitability in listed Manufacturing firms in Colombo Stock Exchange (CSE) in Sri Lanka. Following to the existing ...

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