Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11394| Title: | Experiential learning as a participatory action research on digital transformation of a traditional business |
| Authors: | Jayasinghe, J.M.T.D.N. Dilogini, S. |
| Keywords: | Customer engagement;Digital transformation;Experiential learning;Grassroots business development;Participatory action research;Social media monitoring |
| Issue Date: | 2025 |
| Publisher: | University of Jaffna |
| URI: | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11394 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Experiential learning as a participatory action research on digital transformation of a traditional business.pdf | 186.21 kB | Adobe PDF | View/Open |
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