Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11394
Title: Experiential learning as a participatory action research on digital transformation of a traditional business
Authors: Jayasinghe, J.M.T.D.N.
Dilogini, S.
Keywords: Customer engagement;Digital transformation;Experiential learning;Grassroots business development;Participatory action research;Social media monitoring
Issue Date: 2025
Publisher: University of Jaffna
URI: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11394
Appears in Collections:Marketing



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