Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11394
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dc.contributor.authorJayasinghe, J.M.T.D.N.-
dc.contributor.authorDilogini, S.-
dc.date.accessioned2025-06-25T09:17:05Z-
dc.date.available2025-06-25T09:17:05Z-
dc.date.issued2025-
dc.identifier.urihttp://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11394-
dc.language.isoenen_US
dc.publisherUniversity of Jaffnaen_US
dc.subjectCustomer engagementen_US
dc.subjectDigital transformationen_US
dc.subjectExperiential learningen_US
dc.subjectGrassroots business developmenten_US
dc.subjectParticipatory action researchen_US
dc.subjectSocial media monitoringen_US
dc.titleExperiential learning as a participatory action research on digital transformation of a traditional businessen_US
dc.typeConference paperen_US
Appears in Collections:Marketing



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