Marketing : [100] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 100
Issue DateTitleAuthor(s)
2022Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri LankaKarunanithy, M.
2017Power of Brand Name Characteristics on Leisure ShoppingGlodiya Fernando, N.I.; Shivany, S.
2018Content Analysis of Promotional Messages Conveyed by Retailers in Mannar DistrictMary Theresa, S.; Shivany, S.
2018Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District.Malathy, R.K.M.; Shivany, S.
2018Billboard Advertisement StrategiesShivany, S.
2018Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District.Sujatha, N.; Shivany, S.
2018Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper AdvertisementsJayasingha, S.M.; Shivany, S.
2020Marketing Problems of Women Handy-Craft Producers in Jaffna DistrictKavitha, S.; Shivany, S.
2010Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control FacilitiesShivany, S.
2021Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in ManagementShivany, S.
2022தமிழ்ப்பெண்களுக்கு எதிரான வன்முறைகள்: தமிழ்ப்பத்திரிகைச்செய்திகளின் உள்ளடக்கப்பகுப்பாய்வுShivany, S.
2022The impact of brand awareness on brand image: the case of mobile phone market in vavuniya districtSinthupa, N.; Karunanithy, M.
2022The Silenced Voices: Women Online HarassmentHensman, G.H.; Thasika, Y.
2022Antecedents and Consequences of Green Scepticism: Evidence from a Frontier MarketUmanakenan, R.; Sabina, D.; Achchuthan, S.; Kajenthiran, K.
2022How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated MechanismAchchuthan, S.; Shankar, A.; Manish, D.; Konalingam, K.
2022Does Corporate Governance Matter for Audit Quality? Evidence from Sri LankaPratheepkanth, P.; Rajumesh, S.
2022Healthcare provider and patient perspectives on access to and management of atrial fibrillation in the Northern Province, Sri LankaVethanayagam, A.S.; Shivany, S.; Gooden, T.E.; Guruparan, M.; Balachandran, K.; Gregory, Y.H.L.; Semira Manaseki, H.; Krishnarajah, N.; Shribavan, K.; Subaschandren, K.; Haniffa, R.; Surenthirakumaran, R.; Neil Thomas, G.; Powsiga, U.; Sheila, G.; Deirdre, A.L.; Abi, B.
2023Impact of Customer Relationship Practices on Customer Satisfaction in SMEs in Jaffna district during pandemic conditionKumaradeepan, V.
2022Marketing strategies for empowering wellness tourism in the post Covid -19 pandemic era in Sri LankaSivesan, S.
2022Green supply chain management and organizational performance: a study of Sri Lankan apparel manufacturing organizationsHerath, P.; Rajumesh, S.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 100