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Issue Date	Title	Author(s)
2011	The relationships of customer perceived value, customer satisfaction and customer loyalty: an emprical study	Sathana, V.
2015	Role of marketing department of a university In boosting micro marketers in an unethical Business environment	Shivany, S.; Ratnam, E.; Sivarajah, K.; Karunanithy, M.; Rajumesh, S.; Sivesan, S.; Sathana, V.; Kumaradeepan, V.; Sivanenthira, S.; Dilogini, K.
2015	Influence of social media characteristics on consumers' purchase intention	Kajanthy, S.; Sathana, V.
2021	Network relationship marketing strategy for The success of micro, small and medium Enterprises in sri lanka	Sathana, V.
2012	Factors Affecting the Consumers' Behavior	Sathana, V.
2014	Factors Affecting the Consumers' Choices of Toothpaste in Jaffna, Sri Lanka	Sathana, V.
2018	Factors determining the competitive marketing strategy of smes in jaffna district, sri lanka	Sathana, V.; Velnampy, T.; Rajumesh, S.
2017	A conceptual frame work of marketing Strategy: a study on smes in postwar Environmentof northern province	Sathana, V.; Velnampy, T.; Rajumesh, S.
2017	Impact of social media marketing on Customers' purchasing intention: with special reference to hotel industry in north central province, sri lanka	Senevirathna, H.P.I.S; Kajanthy, S.; Sathana, V.
2016	Customer satisfaction through market orientation: empirical investigation of the three market oriented components	Sathana, V.
2017	Determining factors in adopting the social media applications for the development of sme in jaffna district	Kajanthy, S.; Sathana, V.
2016	Challenges faced by Dairy producers for Pursing Sustainable Livelihood in Mullaithivu District	Shivany, A.; Sathana, V.; Piriya, M.
2011	The Impacts of Customer Perceived Value on Customer Satisfaction: An Empirical Study in Bank of Ceylon	Sathana, V.
2017	Marketing strategy of msmes in post war market: a Conceptual framework	Sathana, V.; Velnampy, T.; Rajumesh, S.
2011	The impact of the product attributes on consumer choices of toothpaste	Sathana, V.
2012	Impact of Capital Structure on Performance of Commercial Bank in Sri Lanka	Sathana, V.; Bruntha, S.
2025	Nexus between technological, organizational and environmental factors, digital marketing capability and performance of smes: moderation role of innovation capability	Sathana, V.
2025	Application of artificial intelligence in travel, hospitality, and tourism: a systematic literature review	Sathana, V.
2021	Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)	Sathana, V.; Velnampy, T.; Rajumesh, S.
2016	Challenges and opportunities associated with development of small and medium enterprises in jaffna district	Sathana, V.; Velnampy, T.; Rajumesh, S.