This chapter explains the imperative of linking with micro small medium enterprises (MSMEs) as vital contributors to the process of commercialization of new knowledge discovered in the higher education sector. Higher ...

Patterns of women’s lower career advancement all over the world are explained by various factors, sometimes internal factors such as dual role commitments of female workers and sometimes external factors such as discrimination. ...

This study aims to identify the challenges faced by micro-, small-, and medium-sized enterprises (MSMEs) in digital marketing, specifically focusing on Augmented Reality Applications (AR Apps). This addresses a critical ...

The field of higher education in Sri Lanka is undergoing significant changes to align with global standards and foster inclusive growth. However, a notable gap exists among universities in measuring gender equality and ...

This study investigates the emerging digital ecosystem of online marketing for startups in the Northern Province of Sri Lanka during the COVID-19 era. Using indepth interviews with 18 entrepreneurs who started their ...

This research investigates the exploitation of compromised Facebook accounts in fraudulent Bitcoin investment promotions, focusing on the intersection of deceptive marketing practices and cybercrime. It aims to understand ...

In a competitive market for eco-friendly products, MSMEs need effective marketing strategies to build brand trust and sustainability. Research shows that consumers increasingly prioritize sustainability in their purchasing ...