Pavithra, S.; Niththiya, N.; Shivany, S.
(International Conference on Contemporary Management (ICCM-2016), Conducted by Faculty of Management Studies and Commerce, University of Jaffna,, 2016)
The Jaffna market is idiosyncratic, and furnishes opportunities for marketers to sell their products and services to potential customers who have returned to their habitual life. Knowing mothers' brand choices is essential ...