This study aims to explore the influence of generative artificial intelligence (AI) tool, namely ChatGPT, on the development of undergraduate students' critical thinking skills. Although existing literature has a tendency ...

This study aims to explore the communication challenges faced by Deafness and Hard-of-Hearing (DHH) Tamil individuals in Sri Lanka, with a specific focus on sign language-related barriers and the lack of a standardised ...

This paper examines the integration of marketing graduates in MSMEs in Sri Lanka, focusing on their contribution to the achievement of SDGs. The study uses a qualitative methodology, collecting data from 30 MSMEs owners ...

Purpose: The integration of Marketing Technology (MarTech) in Mobile Banking (MB) apps gains recognition in marketing automation, previous research lacks a comprehensive framework for understanding customer ...

media’s Social widespread usage has made it possible for several developments to occur in higher education settings, including the personal branding of university academics to enhance their visibility, credibility, and ...

This phenomenological study explores human-centric digital transformation within Industry 5.0, specifically focusing on family-owned SMEs in Sri Lanka. Despite their crucial economic role, these businesses encounter distinct ...