Suganya, A; Mary Theresha, S; Queenmary Figurado, X.M; Glodiya, N.I; Lathursha, S; Sinduja, K; Shivany, S
(International Conference on Advanced Marketing: Marketing for Next Generation, University of Kelaniya,, 2017)
Nowadays people mostly access social media therefore they get information regarding goods and service through e-WOM. E-WOM can be found in several different typologies known as one-to-one communication ,one-to-many ...