Abstract:
Health communication is defined as communication method and strategies used to inform and
educate individuals about health care facts and best practices, with the aim of improving
patient health outcomes and enriching personal and community behaviors and public health
practices. The dissemination of health literacy among public will be more important to enhance
the media literacy. Because health communication is much more important during the
pandemic which involves with the clinical communication between health care providers,
patients and families during the pandemic and on how to provide equitable care to patients
with limited facilities. Covid-19 has also not except for this and it has changed clinical
communication practices. A major change in the working day of many clinicians and health care
workers is a transition from face-to-face communication to remote encounters. The main
objective of this research is to find out that how the system of health communication applied
among grassroots people during the Covid-19 crisis. As a geographical limitation this research
has chosen the research area as one of GN Division Point Pedro from Jaffna. This study
emphasizes to find out whether the communication of health issues has been conveyed in an
efficient manner to the public and which are ways have been used to spread the information
among public. More essential data obtained through the interviews.
