Faculty of Business Studies: Recent submissions

Now showing items 1-20 of 233

The impact of Product Modification on Customer Satisfaction.

Vannarajah, T.L.; Jude Leon, S.A. (South Eastern University of Sri Lanka, 2011)

This research concerns with the analysis of "The impact of product modification on customer satisfaction". The researcher formulated problem question as "Does product modification have significant influence on customer ...
Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka

Jude Leon, S.A.; Pathmini, M.G.S. (Faculty of Arts and Culture South Eastern University of Sri Lanka., 2019)

In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study ...
The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District

Jude Leon, S.A.; Thilakshan, P. (Vavuniya Campus of the University of Jaffna, 2017)

The study focused on “The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District”. Four aspects of brand equity, notably brand awareness, brand association, ...
Developing a Profile to Improve Competitiveness in Debating of Undergraduates with Mathematical Logic

Thevaka, S.; Aqeela, M.R.F. (Faculty of Humanities and Social Sciences, University of Sri Jayewardenepura, Sri Lanka, 2021)

Competing lies in the heart of every debate and it can be existing for the students who follow the degree programme in specialization of Human Resource Management. In recent years one trend has been to argue that it is ...
Cost Effective Transport Arrangement and Its distribution of Water Supply in Sri Lanka

Thevaka, S.; Thayaparan, A. (Executive Education & Professional Development, Universiti Utara Malaysia, 2020)

The objectives of the study are to find the optimal solution that minimizes transportation cost by choosing economical route for transportation the pipes for water supply from different stores to the particular sites and ...
Computational Topology in Model Based Enterprise for Manufacturing: Mathematical Framework and Specialized Language

Thevaka, S.; Kannan, K. (The International Research & Development Institution (TIRDI), 2019)

This paper presents computational topology techniques for Model Based Enterprise (MBE) focusing on manufacturing as reconstruction of surfaces with boundary, where all shapes of objects considered as assumed to be embedded ...
Determinants of Students’ Interest in Learning Quantitative Techniques among Undergraduates in Sri Lanka

Thevaka, S.; Thayaparan, A. (Asian Institute of Research, 2018)

This study explored the factors affecting the interest of students in learning quantitative technique subjects among the faculty of business studies third and fourth-year students in Vavuniya Campus, Vavuniya, Sri Lanka. ...
The impact of emotional intelligence on job performance: a comparative study between primary and secondary level school teachers in Jaffna zone, Sri Lanka.

Vijitharan, M.H.; Harikaran, S.; Nanthagopan, Y. (South Eastern University of Sri Lanka., 2019)

One of the most important traits of human personality is emotional intelligence (EI). Now a day’s individuals are assessed for their Emotional quotients along with the intelligence quotients. Emotional Intelligence plays ...
The Relationships among Work-Life Balance, Organizational Citizenship Behavior and Organizational Performance: A Review of Literature

Harikaran, S.; Thevanes, N. (IOSR Journal of Business and Management (IOSR-JBM), 2018)

This paper reviews the relationships among work-life balance, organizational citizenship behavior, and organizational performance. In order to achieve the review objectives, a systematic review of literature was conducted ...
A Review on The Relationship Variables to Job Design

Thusyanthy, V. (CSC Press (USA), 2014)

Many scholars have indicated that many factors, dimensions, environment, time, etc. are useful to design jobs in organizations. This review explores with the variety of literature support the relationship of variables with ...
The Reflections of Memory and Trauma in Anne Ranasinghe's Holocaust Poems

Sarmatha, S.; Sivapalan, C.C.A. (Faculty of Management Studies & Commerce, University of Jaffna., 2015)

The aim of this study is to examine Anne Ranasinghe’s Holocaust poems on the basis of Memory and Trauma. In the literary world Anne Ranasinghe is known as a Holocaust writer and her collection of the Holocaust poems bears ...
Achieving National Integration and Spiritual Harmony Through Rabindranath Tagore's Gitanjali

Sarmatha, S. (Jaffna Science Association, University of Jaffna, Sri Lanka, 2016)

By promoting National integration and Harmony through the literature it is possible to provide peaceful resolution for national and global problems and is able to build up a harmonious civilization of humankind. Rabindranarth ...
The Trees: A Collateral Victim of War: An Ecopoetic View

Sarmatha, S. (University of Jaffna, Sri Lanka, 2016)

This study examines ecological emphasis on trees as the collateral victim of war and the human empathy towards Nature. Unlike the English romantic poets; John Keats, Percy Bysshe Shelly, William Wordsworth and Samuel Taylor ...
Cognitive Barriers in Learning English as a Second Language at Tertiary Level: A Survey of English as a Second Language Class at the University of Jaffna

Sarmatha, S. (Department of Linguistics, University of Kelaniya, Sri Lanka, 2016)

This paper aims to prob the principal difficulties and barriers of the second language learners in the ESL classroom at tertiary level. this study mainly focuses on the barriers of learning English as a second language at ...
A Study of recurrent grammatical errors in writing English among undergraduates

Sarmatha, S. (Faculty of Humanities and Social Sciences, University of Sri Jayewardenepura., 2016)

Writing in English is a mode of written communication and it is an important part of academic writing at tertiary level. In the writing process, a student expresses his/her thoughts and ideas on a particular subject through ...
Post- Method Pedagogy: Towards New Horizon of English Language Teaching

Sarmatha, S. (Department of English Language Teaching, University of Jaffna, 2019)

A method can be envisaged as a collective classroom techniques and pedagogical approaches grounded in the English Language Teaching and Learning context of institutionalized milieu. Chronologically and globally, several ...
Enhancing a Dichotomous Test Item to Enhance the Assessment of Undergraduates’ Reading Skills

Sarmatha, S. (Faculty of Graduate Studies, University of Sri Jayewardenepura., 2019)

In the pedagogic scenario, teaching, learning and evaluation are interdependent, and the teaching process is clearly established by evaluating system because if a test is not properly designed and planned that may result ...
Gender Discrimination in Postcolonial Scenario

Atchuthan, Y.; Sarmatha, S. (Jaffna Science Association, University of Jaffna, Sri Lanka, 2020)

Post colonialism involves the study of the experiences in terms of slavery, migration, suppression and resistance, race, gender, culture and education of ex-colonial societies all over the world. In order to rise the ...
An Analysis of Consumer Vulnerability during COVID-19 Pandemic Situation in Sri Lanka

Weerasinghe, K.P.W.D.R.; Selvarajan, P. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2021)

The COVID-19 pandemic is a critical situation tracking the global outbreak and make substantial changes in human life. Consumer vulnerability is multidimensional and occurs when a person is powerless, out of control, and ...
Demographic Profiling and the Organizational Citizenship Behaviour A Study among the Graduate Trainees in Batticaloa District of Sri Lanka

Selvarajan, P.; Sreepriya, S. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2021)

: The Sri Lankan government has executed a programme island-wide for the placement of 50,000 Unemployed Graduates for the first time with effect from September 2020. Past literature proved that there is a relationship ...

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