Abstract:
Internet financial reporting is an emerging form of reporting channel 
as well as voluntary in nature. There are no specific prescribed regulations, hence, 
there are disparities of internet financial reporting practices among companies 
regardless of the nature of businesses as well as countries. Much entities-related 
information is reported for the better decision making of its stakeholders. This 
investigation aims to examine the potential factors that may affect the level of 
internet financial reporting of Sri Lankan companies. The sample of the study 
consists of 298 firms listed on Colombo Stock Exchange. In order to investigate the 
extent of internet financial reporting practices, the website of the companies for the 
year 2020 were analyzed through content analysis, which was then used to develop 
an index. Internet financial reporting index is developed weighted sum of disclosures 
of basic and non-financial information about the bu8siness, users friendly, 
timeliness, accessibility information, and investors relations information and 
components of financial information. Firm size, profitability, leverage, and industry 
types are considered independent variables that influence the companies’ internet 
financial reporting practices. The finding of this study indicated that firm size and 
leverage have significant effects on the total score of internet financial reporting 
levels (F= 15.017; P < 0.05), which predicts 21.8 percent of the variation in the 
internet financial reporting level. It could be concluded that large firm size has a high 
intention to disclosure all types of information mainly in investors’ relation 
information than others. The results are also in line with the agency theory which 
claims that larger firms will avoid the agency problems by enhancing disclosures of 
all types of information for their related parties on corporate websites. Further, 
companies that have high leverage firms are responsible to satisfy the creditors’ 
needs by publishing reliable information on the websites to ensure the creditors have 
high confidence in their ability to pay the debts. Future investigation is needed with 
more other variables in a different context.