DSpace Repository

Preferences of job choices and its attributes among millennial generations: Evidence from vavuniya campus in Sri lanka

Show simple item record

dc.contributor.author Jinadasa, P.G.P.H.K.
dc.contributor.author Thayaparan, A.
dc.date.accessioned 2021-07-02T06:58:37Z
dc.date.accessioned 2022-06-27T04:19:34Z
dc.date.available 2021-07-02T06:58:37Z
dc.date.available 2022-06-27T04:19:34Z
dc.date.issued 2020
dc.identifier.uri http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3147
dc.description.abstract The objective of the study is to examine the factors influencing the preferences of job choices and its attributes among undergraduates who are related to millennial generation at their first job in Vavuniya campus in Sri Lanka. Total of 100 undergraduate students from third and fourth years who are following business management degree program in the campus were selected during the period of 2019/2020 as the sample of millennial generation in the study. Frequency of choices on degree programs as well as job choices reveal that, 43% of the students are following special degree in accounting and finance whereas, only 8% of them following special degree in marketing management. 18% of them following business economics specialization and 13% of them following human resource management as their specialization degree program in the campus. Frequency of job choices implies that, 40% of the students choose manufacturing sector as their first job while 19% of them preferred banking and academic sectors. Multinomial logit model was used to identify the impact of job attributes on four types of job choices such as, banking sector, apparel manufacturing, audit firm and academic sector which was taken as dependent variable with the five explanatory variables namely, basic salary, contract types, career path, job location and reputation in the study. Its results reveal that salary, types of contract, career path and reputation have significantly affected the job choices whereas job location is insignificant in the model. Findings of the study is important for academics to revise their curriculum towards job oriented as well as suggest the managers for designing jobs to attract and retain the best talented workers in labour market in future. en_US
dc.language.iso en en_US
dc.publisher University of Jaffna en_US
dc.subject Career path en_US
dc.subject Frequency of choices on degree programs en_US
dc.subject Job attributes and job choices en_US
dc.subject Millennial generation en_US
dc.subject Multinomial logit regression en_US
dc.title Preferences of job choices and its attributes among millennial generations: Evidence from vavuniya campus in Sri lanka en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record