In this era, every country in the world demonstrates a great interest to know the social and economic position of women, because the role of the women has been expanded throughout the past. Though much progress has been ...

Work related attitudes are the feelings employees have toward different aspects of the work environment. Job satisfaction, job involvement and organizational commitment are three key attitudes that are the most relevant ...

In today's global competition and economic liberalization, quality has become one of the important factors for achieving competitive advantage. And this ever-increasing demand for quality product and services had forced ...

Service Industry dominates other industries almost all over the World. Service industry includes finance, education, health and many other service industries. Financial services are important banking services. Different ...

Brand equity is an analytical concept depends upon brand loyalty, brand awareness and brand knowledge. It also has an empirical relationship with perceived quality and performance of brand. The present study considers ...

Banking industries in Sri Lanka are very competitive, and it is difficult for retail banks to provide unique banking services as required by customers. To overcome this challenge, banks, which can be classified as service ...

Jaffna market is idiosyncratic, and furnish opportunities for marketers to sell their products and services to the potential customers who have returned to their habitual life. Knowing mothers' brand choice is essential ...

This paper explores the potentials in cultural tourism in Sri Lanka to foster peace. The methodological approach taken to answer the research question was based on grounded theory. Kataragama and Detagamuwa Grama Sewaka ...

Indian women have to go a long way to achieve equal rights and position because traditions are deep rooted in Indian society where the sociological set up has been a male dominated one. Despite all the social hurdles, ...

Special interest tourism, one of the latest touristic trends of the mass tourism industry, focuses the sustainable form of tourism and is steadily attracting worldwide interest. It has emerged as an alternative to the ...