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Browsing Commerce by Author "Das, M."

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How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation

Das, M.; Jebarajakirthy, C.; Achchuthan, S. (Journal of Retailing and Consumer Services, 2022)
How to enhance customer loyalty to retail stores via retail service quality practices? A moderated mediated mechanism

Achchuthan, S.; Shankar, A.; Das, M.; Kajenthiran, K. (2022)
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption.

Jebarajakirthy, C.; Sivapalan, A.; Das, M.; Maseeh, H. I.; Ashaduzzaman, M.; Strong, C.; Sangroya, D (Emerald, 2024)

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