Abstract:
Tourism is one of the fastest growing sectors in Asia and is the third largest foreign exchange earner in Sri Lanka. When the COVID-
19 pandemic surfaced in 2020, tourism was one to face the immediate impact and one of the industries to be strained the most. The
effects of COVID-19 on tourism entrepreneurs in Sri Lanka's Batticaloa district are the focus of this article. This study set out to figure
out how COVID-19 would affect entrepreneurs in the tourism industry economically and through investment. This research took
quantitative and qualitative approaches. The questionnaires and in-person interviews were used to collect the data. Fifty tourism
entrepreneurs were interviewed randomly from the Kalkudah Division, the most well-known tourist destination in the Batticaloa district.
The research findings indicate that negative relationship between the COVID-19 and entrepreneurs' income and investment. Therefore,
the present study recommends that convalescing measures to be implemented during disasters in the tourism sector in Sri Lanka.
