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Issue Date	Title	Author(s)
2019	The effect of competitive and green marketing strategy on development of SMEs	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2021	Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2018	How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices	Vaikunthavasan, S.; Jebarajakirthy, C.; Shankar, A.
2015	Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri Lanka	Kajenthiran, K.; Karunanithy, M.
2016	Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri Lanka	Kajenthiran, K.; Karunanithy, M.; Achchuthan, S.
2017	Comprehensive Model for Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards A Conceptual Framework	Achchuthan, S.; Umanakenan, R.; Kajenthiran, K.
2022	How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism	Achchuthan, S.; Amit, S.; Manish, D.; Kajenthiran, K.
2016	Enhancing customer loyalty to supermarkets through retailling service quality practices	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Enhancing behavioural intention among young consumers to choose green hotels evidence from a frontier market	Achchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K.
2017	Customer loyalty to supermarkets via service quality	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Assessing the effects of service quality, student satisfaction, and student engagement on student loyalty a private higher education perspective	Konalingam, K.; Mahadevan, K.; Sivarajah, R.
2017	Tourism and economic social development in jaffna district	Sivesan, S.; Grace, H.H.
2014	The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)	Kurunathan, D.; Grace, H.H.
2019	Patterns of women entrepreneurship; A qualitative study in sri lanka	Grace, H.H.; Yogeswaran, T.; Kurunathan, D.
2017	International chamber of commerce (ICC) code on advertising practices and sri lankan advertisements	Grace, H.H.; Kurunathan, D.
2017	Green banking practices of public sector banks in sri lanka	Grace, H.H.; Kajanthy, S.
2020	Can sustainable environmental knowledge and attitude make a difference in sri lanka	Grace, H.H.; Samarasinghe, D.S.R.
2021	Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka	Shanmuganathan, K.; Shivany, S.
2021	Nexus Between Social Media and Brand Preference of Smart Mobile Phones: An Empirical Study in Sri Lanka	Vasanthakumar, K.
2020	Social media advertising as strategy on consumer buying behaviour: conceptual paper	Kumaradeepan, V.