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Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 250
Issue DateTitleAuthor(s)
2017Exploring the model for Multimedia Messaging Services for Special contextHensman, G.H.; kajanthy, S.; Dilogini, K.; Shivany, S.
2016Exploring the Factors Influencing Mothers Brand Choices on Baby Diaper Brands (An Applied Marketing Research)Pavithra, S.; Niththiya, N.; Shivany, S.
2017The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna MarketSuganya, A.; Mary Theresha, S.; Queenmary Figurado, X.M.; Glodiya, N.I.; Lathursha, S.; Sinduja, K.; Shivany, S.
2018E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual ModelShivany, S.; Sathiyavany, N.
2016Challenges Faced by Dairy Producers for Pursuing Sustainable Livelihood in Mullaithivu DistrictShivany, S.; Sathana, V.; Piriya, M.
2023Career disruptions of women from the perspective of male counterparts: an explorative investigation in Sri LankaThasika, T.; Hensmen, G.H.; Shivany, S.
2025The Role of Generative Artificial Intelligence in Shaping Critical Thinking Skills Among UndergraduatesJegashini, K.; Shivany, S.
2024Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri LankaDilogini, S.; Shivany, S.
2025Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language BarriersSathyakumar, M.; Shivany, S.; Jegashini, K.; Dilogini, S.
2024Fostering Gender Equality in Higher education: Incorporating outcome-based measures into review manuals to enhance the quality assurance in Sri Lankan state universitiesShivany, S.; Dilogini, S.; Jegashini, K.; Thasika, T.
2025Employing Marketing Graduates in MSMEs for Achieving Sustainable Development GoalsShivany, S.; Jegashini, K.; Dilogini, S.
2024The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka.Shivany, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P.
2023Does current pre-experience matter? A study of customer-perceived characteristics and MarTech usage behaviour of mobile banking application users in Sri LankaDilogini, S.; Shanmugathas, S.; Malkanthie, M.A.A.
2024Deceptive Social Media Marketing Tactics Utilizing Compromised Facebook accounts to Promote Fraudulent Bitcoin investment crimes: Evidence from Sri Lankan Facebook users.Jegashini, K.; Shivany, S.
2024Developing Personal Brands through Social Media Platforms: A case of university academics in Sri LankaRathna, S.N.K.K.; Shivany, S.
2024-11-28Building Brand Trust and Sustainability of MSMEs Through Storytelling: Strategies for Marketing Eco-Friendly ProductsJegashini, K.; Shivany, S.
2025Human-Centric Digital Transformation in Industry 5.0: A Phenomenological Study of Family-Owned SME in Sri LankaSangarathas, D.; Shivany, S.
2025Consumer Personality Traits, Service Expectations, and Loyalty: Evidence from Local Beauty Salon in Jaffna in Sri LankaSenevirathne, P.V.D.; Hansika, W.A.K.A.; Ranasinghe, K.R.P.M.; Karunathilake, R.L.A.M.; Thadikara, T.M.S.T.; Bandara, H.M.S.M.; Vithanage, M.Y.D.; Madushanka, K.D.N.; Kushan, E.M.C.; Bandara, K.W.H.D.S.; Puvitharan, R.; Dilogini, S.
2025Developmental Psychology Perspectives on Consumer Book Choices in a Small-Scale BookshopDilogini, S.; Kamshanaa, T.; Jayathissa, T.M.I.M.; Kumarasinghe, K.M.I.N.; Ranathunga, S.A.T.H.; Disanayake, W.G.S.U.; Bens, A.N.; Samarawickrama, L.G.P.K.; Subasinghe, N.S.; Danieal, M.; Kumari, S.M.V.H.T.
2025FROM OVEN TO ONLINE: A PARTICIPATORY ACTION RESEARCH ON ADOPT A BUSINESS SOLUTIONS FOR A BAKERYMadarasinghe, H.V.; Dilrukshi, R.M.U.E.; Senevirathna, M.G.P.N.; Basnayaka, T.K.; Malshani, B.R.; Dilogini, S.
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 250