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Issue Date	Title	Author(s)
2012	Prominence of information bases & media assessments in the post conflict marketing enviornment	Shivany, S.
2022	Aftermath Of Social Media On Purchasing Behavior Of Youths In Jaffna, Sri Lanka	Kumaradeepan, V.
2022	Effectiveness of Social Media on Purchase Intention: Women Led SMEs In Northern Province Of Sri Lanka	Kumaradeepan, V.
2021	Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka	Shivany, S.
2018	Factors determining the development of SMEs in Jaffna District	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2019	Innovative Marketing Strategy for (MSMEs): Scale Development and Validation	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2021	How Competency Marketing Influences Sme Sector: A Mixedmethods Approach	Hensman, G.H.; Vaikunthavasan, S.
2021	Influence of Customer, Competitor and Inter-functional orientation on the performance of Micro, Small and Medium Enterprises	Vaikunthavasan, S.
2021	How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour?	Vaikunthavasan, S.
2017	Marketing Strategy of SMEs in Post War Market: A Conceptual Framework	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2018	Development through Competitive and Green marketing strategy: Manufacturing SMEs, operating in Jaffna district	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2015	Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities	Vaikunthavasan, S.; Samarakoon, S. M. A. K.
2016	Challenges and opportunities associated with development of small and medium enterprises in Jaffna district	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2017	Problems and challenges associated with value addition with special reference to coconut based productions in Jaffna District	Vaikunthavasan, S.
2019	The effect of competitive and green marketing strategy on development of SMEs	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2021	Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2018	How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices	Vaikunthavasan, S.; Jebarajakirthy, C.; Shankar, A.
2015	Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri Lanka	Kajenthiran, K.; Karunanithy, M.
2016	Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri Lanka	Kajenthiran, K.; Karunanithy, M.; Achchuthan, S.
2017	Comprehensive Model for Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards A Conceptual Framework	Achchuthan, S.; Umanakenan, R.; Kajenthiran, K.