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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 141
Issue DateTitleAuthor(s)
2024University-community Development participatory action research on digital marketing adoption by Royal animal hospitalDanuyal, M.; Ramyah, M.; Karunarathna, M.; Senadeera, N.A.S.L.; Sandunika, N.E.P.N.; Dasanayaka, N.G.K.G.N.; Prathapasinghe, P.A.U.C.; Ranmohotti, R.G.I.S.; Karunarathna, R.M.M.L.; Thilakarathne, R.M.S.I.D.; Dilogini, S.
2024Do arts and crafts entrepreneurs in Sri Lanka have misconceptions about omni-channel market- ing technology? A case study approachDilogini, S.
2024A roadmap in enhancing digital marketing capabilities at Saidiha multi products: University-community development participatory action researchRosangeline, S.; Vithursiya, S.; Neojetha, T.; Niranchana, S.; Wimash, R.; Lasindu, T.G.R.M.; Jeethusha, S.; Kiritharan, S.; Dilogini, S.
2024Practical execution of digital marketing for natural beauty: University-community development participatory action researchSriragabairavi, T.; Karunarathne, U.G.D.G.; Bandara, U.G.S.N.; Prabhath, W.S.; Devindika, W.P.G.V.; Waththegedara, W.G.I.H.; Thiluxkanth, T.; Poulsiyam, T.; Linojan, U.; Dilogini, S.
2024Do we need to understand the specific challenges related to omni-channel marketing technology among SMEs in Sri Lanka?Dilogini, S.
20245S System as a Tool for Sustainable Public Sector Governance: A Case Study of Jaffna District Urban Councils in Sri LankaKuganesan, P.; Dilogini, S.
2024Optimizing the Effectiveness of Memorandums of understandings (MOUs) through Omni-channel marketing: insights from Sri Lankan universities and professional organizationsDilogini, S.
2024Exploring the path to digital marketing in MSMES: University- Community Development Participatory action ResearchErandathi, W.M.S.; Wijerathna, W.M.I.W.; Piyumal, W.N.; Wijekoon, W.M.U.D.; Wijewardhana, W.A.C.H.; Perera, M.S.P.; Sumalini, N.; Bandara, A.H.M.R.M.; Dilogini, S.
2024Harnessing Omni-channel Marketing Strategy for Digital Transformation in Sri Lankan Women-led Micro, Small and Medium EnterprisesDilogini, S.; Kajanthy, V.
2024Gendered Perspectives on Omnichannel Marketing in Micro and Small and Medium Enterprises (MSMEs): A Pilot Study of Northern Sri LankaSumangala, F.; Dilogini, S.
2024Fostering Gender Equality in Higher Education: Integrating Outcome- Based Measures into Reviews Manuals to Enhance the Quality Assurance in Sri Lankan State UniversitiesShivany, S.; Dilogini, S.; Jegashini, K.; Thasika, T.
2018DOI and e-CRM of licensed commercial banks: The literature review and future research propositionsDilogini, S.; Pushpanathan, A.
2024Where the optimal balance is between public and private jobs: a qualitative study of graduates from university of JaffnaDilogini, S.; Thasika, Y.
2023Does the current pre-experience in FinTech trigger MarTech usage behaviour? A literature review and pilot study in the context of relationship marketingDilogini, S.
2023Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri LankaDilogini, S.; Shanmugathas, S.; Malkanthie, M.A.A.
2024The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka.Shivany, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P.
2022“Out” Or “Not Out” in Higher Education: The Lived Experiences of a Transgender StudentHensman, G.H.; Dilogini, S.
2024Digital Space Sexual and Gender-Based Violence (SGVB): A Project for Empowering Girls and Women to Address and RespondDilogini, S.
2024Feminist Opportunities Network (Fon) Project: The Certificate Course in Women’s StudiesDilogini, S.
2023Unlocking customer engagement via Gamification dynamics in Sri Lankan E-tailingRajumesh, S.; Karunanithy, M.; Kajenthiran, K.
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 141