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    http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11481| Title: | The Moderating Impact of Entrepreneurial Orientation between Market Orientation and Performance of SMEs in the Post-Conflict Northern Province of Sri Lanka | 
| Authors: | Sathana, V. | 
| Keywords: | Entrepreneurial Orientation;Market Orientation;Performance;Post-conflict;SMEs | 
| Issue Date: | 2025 | 
| Publisher: | University of Colombo | 
| Abstract: | This study explores how market orientation influences SME performance, with entrepreneurial orientation as a moderating factor. This relationship remains underexplored in the context of SMEs in post-conflict emerging economic regions. Furthermore, conflicting findings in the current literature highlight the need for further investigation. This study applied a quantitative research methodology. A survey was conducted to collect data from respondents. The result revealed a significant positive impact of market orientation on performance, and entrepreneurial orientation strengthens the relationship between market orientation and performance. This framework highlights the importance of SMEs adopting a market-oriented approach while fostering an entrepreneurial culture. This study adds value by empirically validating a conceptual framework that emphasises the synergistic role of market and entrepreneurial orientations in enhancing SME performance in post-conflict emerging economies. | 
| URI: | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11481 | 
| Appears in Collections: | Marketing | 
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Moderating Impact of Entrepreneurial Orientation between Market Orientation and Performance of SMEs in the Post-Conflict Northern Province of Sri Lanka.pdf | 764.17 kB | Adobe PDF | View/Open | 
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