Mass media is the primary means of communication for reaching the masses. Different studies have made it clear that objectification through mass media has had a tremendous impact on the world. Advertising is “the ...

The food practices and associated customs are basis in building the sense of community and thereby forming social identity. This study is designed as a descriptive study with the main objective of finding the traditional ...

The traditional handloom weaving industry forms the basis of the garment industry, which is defined as the second skin of human. This handloom weaving industry is having low production cost, low capital, and eco-friendliness ...

This research aims to investigate the application of omnichannel marketing technology in the improvement of memorandums of understandings for Sri Lankan universities and professional institutions specializing in business, ...

Root-lesion nematodes, particularly Pratylenchus neglectus and P. crenatus (PNC), are widely distributed in New Zealand and cause significant damage to maize roots, reducing crop productivity. Despite their economic ...

Gyrinops walla, known as “WallaPatta”which,produce a resinous compound Agarwood, is an endemic plant to Sri Lanka. The production of agarwood occurred as a response to external damage. In-vitro propagation of G. walla ...

Stock market plays vital role in economic growth of any country. The objective of this study is to investigate the impact of stock market development on economic growth in Sri Lanka evidence from listed companies in Colombo ...