DSpace Home
→
Faculty of Business Studies
→
Marketing Management

Marketing Management

Browse by

Recent Submissions

The impact of Product Modification on Customer Satisfaction.

Vannarajah, T.L.; Jude Leon, S.A. (South Eastern University of Sri Lanka, 2011)

This research concerns with the analysis of "The impact of product modification on customer satisfaction". The researcher formulated problem question as "Does product modification have significant influence on customer ...
Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka

Jude Leon, S.A.; Pathmini, M.G.S. (Faculty of Arts and Culture South Eastern University of Sri Lanka., 2019)

In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study ...
The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District

Jude Leon, S.A.; Thilakshan, P. (Vavuniya Campus of the University of Jaffna, 2017)

The study focused on “The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District”. Four aspects of brand equity, notably brand awareness, brand association, ...
A Review on The Relationship Variables to Job Design

Thusyanthy, V. (CSC Press (USA), 2014)

Many scholars have indicated that many factors, dimensions, environment, time, etc. are useful to design jobs in organizations. This review explores with the variety of literature support the relationship of variables with ...
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.

Kajanthy, S.; Shivany, S. (Wayamba University of Sri Lanka, 2021)

MSMEs are the backbone of any nation. After the end of the civil war in 2009, people from the Northern Province of Sri Lanka started MSMEs, and that should be run on the virtual market and the physical market for business ...
Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention

Kajanthy, K.; Vaikunthavasan, S. (Vavuniya Campus of the University of Jaffna, 2018)
Exploring the Factors Affecting User Satisfaction of Dialog Axiata PLC Company Products: A Systematic Review

Kajanthy, K.; Vivek, R. (Vavuniya Campus of the University of Jaffna, 2020)

Customer satisfaction is the central theme of this study. Dialog Axiata PLC has been selected for this research. This company is a leading communication service provider under the telecommunication industry in Sri Lanka. ...
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The purpose of this study is to identify the seminal factors in adopting the social media applications for the SMEs development in Jaffna District. The adoption of social media applications to promote and carryout business ...
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.

Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The hotel industry as a whole is being stressed by many forces to use social media marketing rapidly. Hotels are becoming progress with this social media cause to stay up to date with the newest market trends and to cope ...
Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District.

Sivesan, S.; Kajanthy, S. (University of Jaffna, 2017)

Customer relationship marketing played and still plays a significant role in the contemporary business environment. This paper investigates the determinants of customer relationship marketing in banking industry with 520 ...
Exploring the Model for Multimedia Messaging Services for Special Context

Grace, H.H.; Kajanthy, S.; Kurunathan, D. (University of Jaffna, 2017)

This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studies in foreign countries regarding Multimedia Messaging service which is ...
Green Banking Practices of Public Sector Banks in Sri Lanka

Kajanthy, S.; Grace, H.H. (University of Jaffna, 2017)

Business organizations cannot operate by considering profit only because of the increase in environment awareness. Thus, there is a move in the direction to environmentally sensitive. One of those areas is Green Banking. ...
Influence of Social Media Characteristics on Consumers’ Purchase Intention

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2015)

In 21st century, Social Media has become the modern tool for people to engage socially. Building on the foundation of Web 2.0, Social Media applications have facilitated extraordinary growth in human interaction in modern ...
Determinants of Customer Satisfaction in Ammachchi Traditional Food Center in Vavuniya District

Keerthika, A.; Kajanthy, K.; Thayaparan, A. (The International Research and Development Institution, 2019)

The aim of this study is to identify the determinants of customer satisfaction in Ammachchi traditional food center in Vavuniya District. For this purpose, primary data were collected through questionnaire using convenient ...

Search DSpace

Advanced Search

Browse

All of DSpace
This Collection

My Account

Login

Discover

RSS Feeds