• Developing a Profile to Improve Competitiveness in Debating of Undergraduates with Mathematical Logic 

  Thevaka, S.; Aqeela, M.R.F. (Faculty of Humanities and Social Sciences, University of Sri Jayewardenepura, Sri Lanka, 2021)

  Competing lies in the heart of every debate and it can be existing for the students who follow the degree programme in specialization of Human Resource Management. In recent years one trend has been to argue that it is ...
• Cost Effective Transport Arrangement and Its distribution of Water Supply in Sri Lanka 

  Thevaka, S.; Thayaparan, A. (Executive Education & Professional Development, Universiti Utara Malaysia, 2020)

  The objectives of the study are to find the optimal solution that minimizes transportation cost by choosing economical route for transportation the pipes for water supply from different stores to the particular sites and ...
• Computational Topology in Model Based Enterprise for Manufacturing: Mathematical Framework and Specialized Language 

  Thevaka, S.; Kannan, K. (The International Research & Development Institution (TIRDI), 2019)

  This paper presents computational topology techniques for Model Based Enterprise (MBE) focusing on manufacturing as reconstruction of surfaces with boundary, where all shapes of objects considered as assumed to be embedded ...
• Determinants of Students’ Interest in Learning Quantitative Techniques among Undergraduates in Sri Lanka 

  Thevaka, S.; Thayaparan, A. (Asian Institute of Research, 2018)

  This study explored the factors affecting the interest of students in learning quantitative technique subjects among the faculty of business studies third and fourth-year students in Vavuniya Campus, Vavuniya, Sri Lanka. ...
• An Analysis of Consumer Vulnerability during COVID-19 Pandemic Situation in Sri Lanka 

  Weerasinghe, K.P.W.D.R.; Selvarajan, P. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2021)

  The COVID-19 pandemic is a critical situation tracking the global outbreak and make substantial changes in human life. Consumer vulnerability is multidimensional and occurs when a person is powerless, out of control, and ...
• Demographic Profiling and the Organizational Citizenship Behaviour A Study among the Graduate Trainees in Batticaloa District of Sri Lanka 

  Selvarajan, P.; Sreepriya, S. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2021)

  : The Sri Lankan government has executed a programme island-wide for the placement of 50,000 Unemployed Graduates for the first time with effect from September 2020. Past literature proved that there is a relationship ...
• Organizational Citizenship Behavior of Graduate Trainees in Batticaloa District 

  Selvarajan, P.; Sreepriya, S. (Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka., 2021)

  The study aims at identifying the Organizational Citizenship Behaviour (OCB) of graduate trainees in Batticaloa District. The literature found many factors which influence the OCB of employees in organizations. However, ...
• A Critical Evaluation of Resonant and Dissonant Leadership and their implications during the COVID-19 Pandemic Situation in Sri Lanka 

  Selvarajan, P. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2020)

  There are various leadership styles practised by managers in different organizations in different situations. Leaders can develop multiple mechanisms to mitigate cognitive and behavioural risks and prevent future issues ...
• The Impact of Interior and Exterior Design of Shopping Mall on Consumer Purchasing Intention- A Case Study of ODEL, Srilanka 

  Madhushani, B.R.P.T.; Selvarajan, P. (National Centre for Advanced Studies, Sri Lanka., 2019)

  This research paper aims to identify the interior and exterior design of shopping mall and consumer purchasing intention. In today’s competitive retail industry, it is harder than ever to reach a target segment and sell a ...
• The Impact of Hedonic Shopping Motivations on Impulsive Buying Behavior of Consumers in Apparel Sector in Galle District 

  Selvarajan, P.; Chathuranga, R.W.L. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2019)

  The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
• POSITIVE AND NEGATIVE AFFECTIVITY TOWARDS MANAGERIAL DECISION MAKING 

  Selvarajan, P.; Theebika, S. (Faculty of Graduate Studies, University of Sri Jayewardenepura, 2019)

  This study investigates the importance of positive and negative affectivity on managerial decision making. A quantitative research study has been executed with a sample of 30 managerial level people by using purposive ...
• The Role of Change Agents in Integrated Marketing Communications Development of A Conceptual Framework 

  Selvarajan, P.; Safna, M.I.N. (Faculty of Graduate Studies, University of Sri Jayewardenepura, 2019)

  The aim of this study is to examine various roles played by change agents in Integrated Marketing Communications (IMC) and to develop a model to show the relationship between the roles of change agents and IMC. Literature ...
• Consumer Perception towards Genetically Modified Products: A Study in Vavuniya 

  Selvarajan, P.; Weerasinghe, K.P.W.D.R. (Rajarata University of Sri Lanka, 2018)

  This study aimed to investigate the consumer perception towards genetically modified products. Genetic modification is a specified set of gene-technology that alters the genetic machinery of living organisms such as animals, ...
• Post-Purchase Dissonance of Undergraduates towards Slow Moving Consumer Goods 

  Noorul Safna, M.I.; Selvarajan, P. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2018)
• Buyers’ Awareness of the Traffic Light Color Coding System Introduced for Packages of Soft Drinks: A study conducted in Kekirawa Town Area 

  Weerasinghe, K.P.W.D.R.; Selvarajan, P. (University of Sri Jayewardenepura, 2018)

  The research study aimed to investigate the Buyers’ awareness of the Traffic Light Color Coding System introduced for packages of soft drinks. According to the rises of number of diabetes cases, the Health Ministry of Sri ...
• : Evaluating the factors influencing on Customer Retention in the Mobile Telecommunication Industry in Colombo District of Sri Lanka 

  Karunakaran, A.S.J.; Selvarajan, P. (Sabaragamuwa University of Sri Lanka, 2016)

  The aim of this research study is to evaluate the factors influencing the customer retention in the mobile telecommunication industry in Colombo district of Sri Lanka. This study adds many other supporting materials ...
• Consumer Attitudes toward Ready–To–Eat Packed Food Items (With Special Reference to Jaffna Divisional Secretariat Division) 

  Meenambekai, R.; Selvarajan, P. (Faculty of Management and Finance, University of Colombo, Sri Lanka, 2012)

  Ready- to- Eat packed food items play a key role among the people in today’s busy lifestyle. It is observed that there is a huge flow of products into the consumer market in Jaffna district after the post conflict period. ...
• E-TRANSFORMATION IN THE SRI LANKAN BANKING INDUSTRY: DRIVERS OF SUCCESS VS BARRIERS TO SUCCESS 

  Selvarajan, P.; Ranasinghe, B.; Munidasa, D. (IDM Nations Campus, Colombo, Sri Lanka, 2012)

  This research study aims to identify the drivers of and barriers to e-transformation success between the public and private sector banks in Sri Lanka. For this purpose two public sector and two private sector banks have ...
• The Importance of Directional Policy Matrix for Sri Lankan Marketers- A Theoretical Perspective 

  Selvarajan, P. (Rajarata University of Sri Lanka, 2011)

  The study investigates the importance of Directional Policy Matrix (DPM) for Sri Lankan marketers. Understanding of theories in marketing has a great impact of marketing practices, since the survival and sustainability of ...
• The ICT induced Business Reconfiguration from Evolution to Revolution (A Case study of Public Sector Banks in Sri Lanka). 

  Selvarajan, P. (Global Science and Technology Forum, Singapore, 2011)

  This paper explores the recent revolutionary levels of Business Reconfiguration in the Public Sector Banks in Sri Lanka through a Case Study exploratory analysis. This study has compared the five levels of Business ...

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