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Marketing Audit: A Theoretical Overview

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dc.contributor.author Nimalathasan, B.
dc.date.accessioned 2014-07-28T05:02:48Z
dc.date.accessioned 2022-06-27T04:30:22Z
dc.date.available 2014-07-28T05:02:48Z
dc.date.available 2022-06-27T04:30:22Z
dc.date.issued 2009-07-15
dc.identifier.uri http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/615
dc.description.abstract An audit is a formal or official examination and verification of an account; a methodical examination and review. This accounting concept of audit is being made use of by marketing specialists in an increasing measure to review their marketing systems should be adapted to the emerging problems and opportunities presented by changing environment. For this, marketing audit is a necessary and vital tool for ensuring effective marketing performance. This paper aims at providing a theoretical overview of marketing audit and an evaluation of the tool as a valid model for controlling marketing strategies. en_US
dc.language.iso en en_US
dc.subject Audit en_US
dc.subject Marketing Audit en_US
dc.subject Marketing Performance en_US
dc.subject Marketing Strategies en_US
dc.title Marketing Audit: A Theoretical Overview en_US
dc.type Article en_US


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