Abstract:
Investment decision making involves arriving at a number of decisions such as type, mix, amount timing and grade of investment and disinvestments. lnvestment performance is the outcome of an investment program. The primary objective of the study is to find out the impact of investment decisions on iRvestmsnt perfo-rmance of households in the Horthem Frovinee of Sri Lanka. The data for the study were collected through questionnaire form 18tr0 sample respondents from the Northem Province of Sri Lanka,
who were selected under stratified random sampling method. The results of the study reveal that Investment Decisions have positive impact (*=0.447) on Investment Performance of households in the Northern Province of Sri Lanka. In addition, it was also found that standard finance based decisions have positive impact on investment performance, whereas, behavioural finance based decisions have negative
impact on investment performance. Standard Finance Based Investment Decisions elements of Retum, Risk, Economic Condition, Political Environment and Personal Financial Needs based investrnent decisions have positive impact on Investment Performance of households. In the case of behavioural finance based decisions, the elements of Representativeness, Availability Bias, Regret Aversion and
Herding based investment decisions have positive impact on Investment Performance, whereas Overconfidence and Loss Aversion have negative impact on Investment Performance. It was also found that there are significant differences in the investrnent performances of households in the Northern Province of Sri Lanka based on their gender, age, educational qualification, occupation, income and
residential area. As a whole, the households in the Northern Province of Sri Lanka exhibit bounded rational investment behaviour. Based on the findings of the study, necessary recommendations were provided to improve the investment performance of households. This study provided valuable coffiibution to the field of household finance by incorporating the roles of the standard finance andbehavioural finance based factors in investment decision making.
