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Issue Date
Title
Author(s)
2021
The significance of considering the profession in celebrity endorsements
Munasinghe, A.A.S.N.
;
Gamhewa, S.R.N.
;
Sugathadasa, S.
;
Muthukumar, T.C.
2021
The nexus between determinants of social media effectiveness and purchase intention: special reference to women led smes in northern province of sri lanka
Vasanthakumar Kumaradeepan
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Author
1
Gamhewa, S.R.N.
1
Munasinghe, A.A.S.N.
1
Muthukumar, T.C.
1
Sugathadasa, S.
1
Vasanthakumar Kumaradeepan
Subject
1
Brand loyalty
1
Celebrity endorsements
1
Personal care products
1
Profession
1
Purchase intention
1
Social media
1
Women led SMEs
Date issued
2
2021
Has File(s)
2
true