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Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3343
Title: The nexus between determinants of social media effectiveness and purchase intention: special reference to women led smes in northern province of sri lanka
Authors: Vasanthakumar Kumaradeepan
Keywords: Brand loyalty;Consumer perception;Purchase intention;Social media;Women led SMEs
Issue Date: 2021
Publisher: University of Jaffna
URI: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3343
ISSN: 2783-8773
Appears in Collections:ICCM 2021

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