Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5181| Title: | The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula) |
| Authors: | Kurunathan, D. Grace, H.H. |
| Keywords: | Promotional mix;Brand equity;Brand imag |
| Issue Date: | 2014 |
| Publisher: | University of Jaffna |
| URI: | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5181 |
| ISSN: | 2362-0536 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula).pdf | 826.31 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.