The impact of customer perception of corporate social responsibility on brand loyalty in banking industry in sri lanka (with special reference to kurunegala district)

Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3323

Title:	The impact of customer perception of corporate social responsibility on brand loyalty in banking industry in sri lanka (with special reference to kurunegala district)
Authors:	Chethana, H.A.N. Wijenayaka, H.M.D.S
Keywords:	Brand loyalty;Corporate social responsibility (CSR);Ethical responsibility;Legal responsibility
Issue Date:	2021
Publisher:	University of Jaffna
URI:	http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3323
ISSN:	2783-8773
Appears in Collections:	ICCM 2021

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THE IMPACT OF CUSTOMER PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY IN BANKING INDUSTRY IN SRI LANKA (WITH SPECIAL REFERENCE TO KURUNEGALA DISTRICT).pdf		35.13 kB	Adobe PDF	View/Open