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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 219
Issue DateTitleAuthor(s)
2025Exploring the Role of Social Psychological Drivers in Small Scale Textile Business Environment of Northern Province of Sri LankaLochani, M.M.M.; Kumarasinghe, J.A.D.P.M.; Ranasinghe, R.A.G.N.; Kumara, M.G.R.D.; Kumarasinghe, M.M.S.L.; Rajapaksha, R.M.K.D.; Kodithuwakku, K.K.T.D.; Wickramasekara, D.H.T.; Bandara, M.D.D.; Rajapaksha, R.M.O.; Dilogini, S.
2025An Exploration of Social and Cultural Drivers of Consumer Preferences in Heritage Food Retail in Sri LankaLayassruthy, S.; Kiruththika, M.; Dharmasena, D.S.N.; Rodrigo, E.P.N.; Kavindi, M.T.S.A.; Weerasinghe, P.A.I.P.M.P.; Kumarasingha, B.M.G.A.D.; Disanayaka, D.M.L.M.; Liyanagunawardhana, R.S.; Herath, R.M.N.B.; Dilogini, S.
2025A Study on Emotional Drivers in Consumer Gift Purchasing in Sri Lankan Local Retail IndustryRathnasiri, P.B.I.D.; Afrath, R.M.; Rathnayaka, R.M.C.; Chethana, J.G.D.; Kumari, K.G.G.K.N.; Madushani, M.G.D.; Piumali, R.A.; Yanusha, R.; Dissanayaka, W.P.S.L.; Rathnayaka, R.M.A.U.; Dilogini, S.
2025Psychological Insights into Emotion-Based Brand Experience in the Context of Bakery MicroenterpriseAtchchana, K.; Leo, C.A.; Hansamali, D.K.C.; Bulathsinghala, D.R.P.; Rajapaksha, I.S.; Perera, J.A.I.C.; Mahanama, M.P.P.I.; Abejayarathna, M.V.; Fernando, M.A.L.; Chathurika, W.A.H.; Dilogini, S.
2025Psychological Triggers of Impulse Purchases in Grocery Stores: Evidence from Northern Province of Sri LankaSudugaran, C.; Thennakoon, T.M.J.V.K.; Gamage, T.S.; Dissanayaka, I.P.M.M; Sivasooriya, S.; Fernando, J.J.K.D.; Wedikkarage, T.P.W.H.N.; Ranasingha, H.P.P.K.; Aslam, A.; Samadhika, A.D; Kumararathna, I.J.; Dilogini, S.
2013Marketing Strategies for the Livelihood Income Generating Activities in The Post War-Marketing ContextVelnampy, T; Kajendra, K; Shivany, S
2019Marketing Strategies for The Seasonal Offers at Manner Retail StoresQueenmary, X.M; Shivany, S
2010Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector.Fazeela, J.A; Shivany, S
2017Guerilla advertising weapon for promotional problems of selected SMEs in Mannar ( Poster Presentation )Suganya, A; Sivany, S
2017Exploring the model for Multimedia Messaging Services for Special contextHensman, G.H; kajanthy, S; Dilogini, K; Shivany, S
2016Exploring the Factors Influencing Mothers Brand Choices on Baby Diaper Brands (An Applied Marketing Research)Pavithra, S; Niththiya, N; Shivany, S
2017The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna MarketSuganya, A; Mary Theresha, S; Queenmary Figurado, X.M; Glodiya, N.I; Lathursha, S; Sinduja, K; Shivany, S
2018E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual ModelShivany, S; Sathiyavany, N
2016Challenges Faced by Dairy Producers for Pursuing Sustainable Livelihood in Mullaithivu DistrictShivany, S; Sathana, V; Piriya, M
2023: Career disruptions of women from the perspective of male counterparts: an explorative investigation in Sri LankaThasika, T; Hensmen, G.H,; Shivany, S
2025Role of Generative Artificial Intelligence in Shaping Critical Thinking Skills Among Undergraduates TheJegashini, K; Shivany, S
2024Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri LankaDilogini, S; Shivany, S
2025Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language BarriersSathyakumar, M; Shivany, S; Jegashini, K; Dilogini, S
2024Fostering Gender Equality in Higher education: Incorporating outcome-based measures into review manuals to enhance the quality assurance in Sri Lankan state universitiesShivany, S; Dilogini, S; Jegashini, K; Thasika, T
2025Employing Marketing Graduates in MSMEs for Achieving Sustainable Development GoalsShivany, S; Jegashini, K; Dilogini, S
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 219