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Issue Date	Title	Author(s)
2023	Unlocking customer engagement via Gamification dynamics in Sri Lankan E-tailing	Rajumesh, S.; Karunanithy, M.; Kajenthiran, K.
2022	Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka	Karunanithy, M.
2017	Power of Brand Name Characteristics on Leisure Shopping	Glodiya Fernando, N.I.; Shivany, S.
2018	Content Analysis of Promotional Messages Conveyed by Retailers in Mannar District	Mary Theresa, S.; Shivany, S.
2018	Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District.	Malathy, R.K.M.; Shivany, S.
2018	Billboard Advertisement Strategies	Shivany, S.
2018	Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District.	Sujatha, N.; Shivany, S.
2018	Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements	Jayasingha, S.M.; Shivany, S.
2020	Marketing Problems of Women Handy-Craft Producers in Jaffna District	Kavitha, S.; Shivany, S.
2010	Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities	Shivany, S.
2021	Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in Management	Shivany, S.
2022	தமிழ்ப்பெண்களுக்கு எதிரான வன்முறைகள்: தமிழ்ப்பத்திரிகைச்செய்திகளின் உள்ளடக்கப்பகுப்பாய்வு	Shivany, S.
2022	The impact of brand awareness on brand image: the case of mobile phone market in vavuniya district	Sinthupa, N.; Karunanithy, M.
2022	The Silenced Voices: Women Online Harassment	Hensman, G.H.; Thasika, Y.
2022	Antecedents and Consequences of Green Scepticism: Evidence from a Frontier Market	Umanakenan, R.; Sabina, D.; Achchuthan, S.; Kajenthiran, K.
2022	How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism	Achchuthan, S.; Shankar, A.; Manish, D.; Konalingam, K.
2022	Does Corporate Governance Matter for Audit Quality? Evidence from Sri Lanka	Pratheepkanth, P.; Rajumesh, S.
2022	Healthcare provider and patient perspectives on access to and management of atrial fibrillation in the Northern Province, Sri Lanka	Vethanayagam, A.S.; Shivany, S.; Gooden, T.E.; Guruparan, M.; Balachandran, K.; Gregory, Y.H.L.; Semira Manaseki, H.; Krishnarajah, N.; Shribavan, K.; Subaschandren, K.; Haniffa, R.; Surenthirakumaran, R.; Neil Thomas, G.; Powsiga, U.; Sheila, G.; Deirdre, A.L.; Abi, B.
2023	Impact of Customer Relationship Practices on Customer Satisfaction in SMEs in Jaffna district during pandemic condition	Kumaradeepan, V.
2022	Marketing strategies for empowering wellness tourism in the post Covid -19 pandemic era in Sri Lanka	Sivesan, S.