Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 199
| Issue Date | Title | Author(s) |
| 2024 | The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka. | Shivany, S; Dilogini, S; Jegashini, K; Pathmaraj, P |
| 2023 | Does current pre-experience matter? A study of customer-perceived characteristics and MarTech usage behaviour of mobile banking application users in Sri Lanka | Dilogini, S; Shanmugathas, S; Malkanthie, M.A.A |
| 2024 | Deceptive Social Media Marketing Tactics Utilizing Compromised Facebook accounts to Promote Fraudulent Bitcoin investment crimes: Evidence from Sri Lankan Facebook users. | Jegashini, K; Shivany, S |
| 2024 | Developing Personal Brands through Social Media Platforms: A case of university academics in Sri Lanka | Rathna, S.N.K.K; Shivany, S |
| 2024-11-28 | Building Brand Trust and Sustainability of MSMEs Through Storytelling: Strategies for Marketing Eco-Friendly Products | Jegashini, K; Shivany, S |
| 2025 | Human-Centric Digital Transformation in Industry 5.0: A Phenomenological Study of Family-Owned SME in Sri Lanka | Sangarathas, D; Shanmugathas, S |
| 2025 | Consumer Personality Traits, Service Expectations, and Loyalty: Evidence from Local Beauty Salon in Jaffna in Sri Lanka | Senevirathne, P..V.D; Hansika, W.A.K.A; Ranasinghe, K.R.P.M; Karunathilake, R.L.A.M; Thadikara, T.M.S.T; Bandara, H.M.S.M; Vithanage, M.Y.D; Madushanka, K.D.N; Kushan, E.M.C; Bandara, K.W.H.D.S; Puvitharan, R; Dilogini, S |
| 2025 | Developmental Psychology Perspectives on Consumer Book Choices in a Small-Scale Bookshop | Dilogini, S; Kamshanaa, T; Jayathissa, T.M.I.M; Kumarasinghe, K.M.I.N; Ranathunga, S.A.T.H; Disanayake, W.G.S.U; Bens, A.N; Samarawickrama, L.G.P.K; Subasinghe, N.S; Danieal, M; Kumari, S.M.V.H.T |
| 2025 | FROM OVEN TO ONLINE: A PARTICIPATORY ACTION RESEARCH ON ADOPT A BUSINESS SOLUTIONS FOR A BAKERY | Madarasinghe, H.V.; Dilrukshi, R.M.U.E.; Senevirathna, M.G.P.N.; Basnayaka, T.K.; Malshani, B.R.; Dilogini, S. |
| 2025 | SMALL STEPS, BIG IMPACT: CO-CREATING CUSTOMER EXPERIENCE AND ONLINE PRESENCE IN A TRADITIONAL SRI LANKAN RESTAURANT | Jayasinghe, J.M.T.D.N.J.; Dilogini, S. |
| 2025 | UNDERGRADUATE-LED PARTICIPATORY ACTION RESEARCH DRIVING A SMALL RESTURANT DIGITAL TRANSITION | Hettiarachchi, E.S.P.; Sritharan, S.; Rathnayake, D. M. S. R.; Dharmasiri; Nisansla, W.M.S.; Dissanayake, D.M.D.S.; Dilogini, S |
| 2025 | CO-CREATING DIGITAL SOLUTIONS: EMPOWERING TRADITION THROUGH PARTICIPATORY ACTION RESEARCH | Rambukwelle, H.M.R.O.B. |
| 2024 | Factor Influencing the Application of Social Customer Relationship Management in Women-Headed Small and Medium Enterprises | Sathana, V. |
| 2024 | Role and Level of E-CRM in Women-Headed Micro, Small, and Medium Enterprises in Sri Lanka | Sathana, V. |
| 2018 | Factors determining the development of SMEs in Jaffna District. | Sathana, V.; Velnampy, T.; Rajumesh, S. |
| 2018 | Exploring the Value Addition Strategies to Access Standards of Products of Micro, Small and Medium Entrepreneurs in Jaffna District | Sathana, V. |
| 2019 | Exploring the Problems and Challenges of Micro, Small and Medium Enterprises in Northern Province | Sathana, V.; Velnampy, T. |
| 2015 | Encouraging Innovativeness in universities through market orientation practices | Jebarajakirthy, C.; Sathana, V. |
| 2019 | Innovative Marketing Strategy for (MSMEs): Scale Development and Validation | Sathana, V.; Velnampy, T.; Rajumesh, S. |
| 2018 | Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention | Kajanthy, K.; Sathana, V. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 199
