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Browsing by Author Vaikunthavasan, S.

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Issue DateTitleAuthor(s)
2021How Competency Marketing Influences Sme Sector: A Mixedmethods ApproachHensman, G.H.; Vaikunthavasan, S.
2021How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour?Vaikunthavasan, S.
2018How to Make Higher Education Institutions Innovative: An Application of Market Orientation PracticesVaikunthavasan, S.; Jebarajakirthy, C.; Shankar, A.
2017Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S.
2021Influence of Customer, Competitor and Inter-functional orientation on the performance of Micro, Small and Medium EnterprisesVaikunthavasan, S.
2015Influence of Social Media Characteristics on Consumers’ Purchase IntentionKajanthy, S.; Vaikunthavasan, S.
2019Innovative Marketing Strategy for (MSMEs): Scale Development and ValidationVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2019Intention towards mobile multimedia message (MMS) advertisementsJayasooriya, T.S.; Shivany, S.; Vaikunthavasan, S.
2015Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan UniversitiesVaikunthavasan, S.; Samarakoon, S. M. A. K.
2017Marketing Strategy of SMEs in Post War Market: A Conceptual FrameworkVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2017Problems and challenges associated with value addition with special reference to coconut based productions in Jaffna DistrictVaikunthavasan, S.
2021Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
Showing results 14 to 25 of 25 < previous