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Browsing by Author Vaikunthavasan, S.

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Issue DateTitleAuthor(s)
2017Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna DistrictKajanthy, S.; Vaikunthavasan, S.
2018Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase IntentionKajanthy, K.; Vaikunthavasan, S.
2018Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase IntentionKajanthy, K.; Vaikunthavasan, S.
2018Development through Competitive and Green marketing strategy: Manufacturing SMEs, operating in Jaffna districtVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2019THE EFFECT OF COMPETITIVE AND GREEN MARKETING STRATEGY ON DEVELOPMENT OF SMESVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2019The effect of competitive and green marketing strategy on development of SMEsVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2012Factors affecting the consumers’ choices of toothpaste in jaffnaVaikunthavasan, S.
2012-07-20Factors Affecting the Consumers’ Choices of Toothpaste in Jaffna, Sri LankaVaikunthavasan, S.
2018Factors determining the development of SMEs in Jaffna DistrictVaikunthavasan, S.; Velnampy, T.; Rajumeshc, S.
2018Factors determining the development of SMEs in Jaffna DistrictVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2021How Competency Marketing Influences Sme Sector: A Mixedmethods ApproachHensman, G.H.; Vaikunthavasan, S.
2021How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour?Vaikunthavasan, S.
2018How to Make Higher Education Institutions Innovative: An Application of Market Orientation PracticesVaikunthavasan, S.; Jebarajakirthy, C.; Shankar, A.
2017Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S.
2021Influence of Customer, Competitor and Inter-functional orientation on the performance of Micro, Small and Medium EnterprisesVaikunthavasan, S.
2015Influence of Social Media Characteristics on Consumers’ Purchase IntentionKajanthy, S.; Vaikunthavasan, S.
2019Innovative Marketing Strategy for (MSMEs): Scale Development and ValidationVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2019Intention towards mobile multimedia message (MMS) advertisementsJayasooriya, T.S.; Shivany, S.; Vaikunthavasan, S.
2015Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan UniversitiesVaikunthavasan, S.; Samarakoon, S. M. A. K.
2017Marketing Strategy of SMEs in Post War Market: A Conceptual FrameworkVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
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