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Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 187
Issue DateTitleAuthor(s)
2024Harnessing Omni-channel Marketing Strategy for Digital Transformation in Sri Lankan Women-led Micro, Small and Medium EnterprisesDilogini, S.; Kajanthy, V.
2024Gendered Perspectives on Omnichannel Marketing in Micro and Small and Medium Enterprises (MSMEs): A Pilot Study of Northern Sri LankaSumangala, F.; Dilogini, S.
2024Fostering Gender Equality in Higher Education: Integrating Outcome- Based Measures into Reviews Manuals to Enhance the Quality Assurance in Sri Lankan State UniversitiesShivany, S.; Dilogini, S.; Jegashini, K.; Thasika, T.
2018DOI and e-CRM of licensed commercial banks: The literature review and future research propositionsDilogini, S.; Pushpanathan, A.
2024Where the optimal balance is between public and private jobs: a qualitative study of graduates from university of JaffnaDilogini, S.; Thasika, Y.
2023Does the current pre-experience in FinTech trigger MarTech usage behaviour? A literature review and pilot study in the context of relationship marketingDilogini, S.
2023Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri LankaDilogini, S.; Shanmugathas, S.; Malkanthie, M.A.A.
2024The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka.Shivany, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P.
2022“Out” Or “Not Out” in Higher Education: The Lived Experiences of a Transgender StudentHensman, G.H.; Dilogini, S.
2024Digital Space Sexual and Gender-Based Violence (SGVB): A Project for Empowering Girls and Women to Address and RespondDilogini, S.
2024Feminist Opportunities Network (Fon) Project: The Certificate Course in Women’s StudiesDilogini, S.
2023Unlocking customer engagement via Gamification dynamics in Sri Lankan E-tailingRajumesh, S.; Karunanithy, M.; Kajenthiran, K.
2022Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri LankaKarunanithy, M.
2017Power of Brand Name Characteristics on Leisure ShoppingGlodiya Fernando, N.I.; Shivany, S.
2018Content Analysis of Promotional Messages Conveyed by Retailers in Mannar DistrictMary Theresa, S.; Shivany, S.
2018Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District.Malathy, R.K.M.; Shivany, S.
2018Billboard Advertisement StrategiesShivany, S.
2018Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District.Sujatha, N.; Shivany, S.
2018Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper AdvertisementsJayasingha, S.M.; Shivany, S.
2020Marketing Problems of Women Handy-Craft Producers in Jaffna DistrictKavitha, S.; Shivany, S.
Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 187