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Issue Date	Title	Author(s)
2021	Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka	Shanmuganathan, K.; Shivany, S.
2021	Nexus Between Social Media and Brand Preference of Smart Mobile Phones: An Empirical Study in Sri Lanka	Vasanthakumar, K.
2020	Social media advertising as strategy on consumer buying behaviour: conceptual paper	Kumaradeepan, V.
2019	திருமணமான தமிழ்ப் பெண்களின் தொழில் முன்னேற்றங்களைத் தீர்மானிக்கும் காரணிகள்	Shivany, S.
2015	The cases of women (micro) marketers in northern province, Sri Lanka	Shivany, S.; Velnampy, T.; Kajendra, K.
2016	Critical discourse analysis of Tamil cultural identity in celebrity endorsement in advertisements	Shivany, S.
2015	Literature survey on post war marketing strategies for the Conflcit effcetd areas of Sri Lanka	Shivany, S.; Velnampy, T.; Kajendra, K.
2015	Grounded theory as a methodology for exploring marketing strategies for a special context	Shivany, S.; Velnampy, T.
2013	Factors influencing customer perceived value of services of medical clinics	Sivanenthira, S.; Shivany, S.
2015	Determinants of demand in hotel industry Special reference: Jaffna District	Sothilingam, V.; Shivany, S.; Sivapragasam, S.
2017	The Factors influencing on purchase intention towards beauty care products in Jaffna District	Janany, E.; Shivany, S.
2018	Retail business intention amidst the undergraduates	Suvethika, S.; Shivany, S.
2017	Reasons for low sales of nutri plus of nutriline product range in CBL food's (PVT) LTD: and applied marketing research	Wijesuriya, A.P.S.M.; Shivany, S.
2019	Protagonist of Tamil females in processing and marketing of dry fish in coastal villages of Jaffna, Sri Lanka	Shivany, S.
2020	Marketing problems of women-handicraft producers in Jaffna District	Kavitha, S.; Shivany, S.
2018	Interfaces among e-banking service qualities, e-customer satisfaction, and e-loyalty	Sathiyavany, N.; Shivany, S.
2019	Intention towards mobile multimedia message (MMS) advertisements	Jayasooriya, T.S.; Shivany, S.; Vaikunthavasan, S.
2020	Impediments and Approaches for Faculty and SME Linkage: Institutional Case Study	Shivany, S.
2017	Exploring the model for consumer characteristics linked with technology marketing	Kurunathan, D.; Shivany, S.
2015	E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual Model	Sathiyavany, N.; Shivany, S.