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Issue Date	Title	Author(s)
2015	Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities	Vaikunthavasan, S.; Samarakoon, S. M. A. K.
2016	Challenges and opportunities associated with development of small and medium enterprises in Jaffna district	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2017	Problems and challenges associated with value addition with special reference to coconut based productions in Jaffna District	Vaikunthavasan, S.
2019	The effect of competitive and green marketing strategy on development of SMEs	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2021	Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2018	How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices	Vaikunthavasan, S.; Jebarajakirthy, C.; Shankar, A.
2015	Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri Lanka	Kajenthiran, K.; Karunanithy, M.
2016	Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri Lanka	Kajenthiran, K.; Karunanithy, M.; Achchuthan, S.
2017	Comprehensive Model for Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards A Conceptual Framework	Achchuthan, S.; Umanakenan, R.; Kajenthiran, K.
2022	How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism	Achchuthan, S.; Amit, S.; Manish, D.; Kajenthiran, K.
2016	Enhancing customer loyalty to supermarkets through retailling service quality practices	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Enhancing behavioural intention among young consumers to choose green hotels evidence from a frontier market	Achchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K.
2017	Customer loyalty to supermarkets via service quality	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Assessing the effects of service quality, student satisfaction, and student engagement on student loyalty a private higher education perspective	Konalingam, K.; Mahadevan, K.; Sivarajah, R.
2017	Tourism and economic social development in jaffna district	Sivesan, S.; Grace, H.H.
2014	The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)	Kurunathan, D.; Grace, H.H.
2019	Patterns of women entrepreneurship; A qualitative study in sri lanka	Grace, H.H.; Yogeswaran, T.; Kurunathan, D.
2017	International chamber of commerce (ICC) code on advertising practices and sri lankan advertisements	Grace, H.H.; Kurunathan, D.
2017	Green banking practices of public sector banks in sri lanka	Grace, H.H.; Kajanthy, S.
2020	Can sustainable environmental knowledge and attitude make a difference in sri lanka	Grace, H.H.; Samarasinghe, D.S.R.