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Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 187
Issue DateTitleAuthor(s)
2024The mediating role of innovation and corporate image in the nexus between corporate social responsibility and marketing performanceSathana, V.
2025Examining the Role of CSR and Technological Readiness in the Intelligent Transformation of SMEs in Northern Province, Sri LankaSathana, V.
2025The Moderating Impact of Entrepreneurial Orientation between Market Orientation and Performance of SMEs in the Post-Conflict Northern Province of Sri LankaSathana, V.
2025Digital Marketing Capability and Performance: Moderated Mediation ApproachSathana, V.
2022E-crm application of micro, small and medium enterprises in sri lanka: mixed methodSathana, V.
2019How to Make Higher Education Institutions Innovative: An Application of Market Orientation PracticesSathana, V.; Jebarajakirthy, C.; Shankar, A.
2024Factor affecting the success of women entrepreneurs in northern provinceSathana, V.
2025Employing Marketing Graduates in MSMEs for Achieving Sustainable Development GoalsShivany, S.; Jegashini, K.; Dilogini, S.; Jegashini, K.
2025Marketing Technology (MarTech) for Customer Relationship ManagementDilogini, S.
2025AI Usage by Students by in Business Information System Courses: An Early SurveyGanesan, N.; Dilogini, S.; Jegashini, K.
2025Teaching and Learning Digital Marketing through Participatory Action Research: A Student-Led Initiative With Super TeaMendis, T.N.; Pushpakumara, P.P.M.M.; Dilogini, S.
2025Communal Sharing and Digital Learning in Arts & Crafts Mobile Application Supply Chain ManagementDilogini, S.
2025Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language BarriersSathyakumar, M.; Shivany, S.; Jegashini, K.; Dilogini, S.
2025Experiential learning as a participatory action research on digital transformation of a traditional businessJayasinghe, J.M.T.D.N.; Dilogini, S.
2025From lecture halls to local impact: undergraduates’ participatory action research in creative digital marketing educationDilogini, S.
2025A forward-thinking conceptual framework for creative teaching in next-gen digital marketing educationDilogini, S.
2024Optimizing the Effectiveness of Memorandums of Understandings through Omnichannel Marketing Strategies: Insights into Innovation and Sustainability in Sri Lankan Higher Education PartnershipsDilogini, S.
2024Factors affecting the sales reduction for SLT 4G LTE product in SLT mobitel Trincomalee branchJasitharan, M.; Kumaradeepan, V.
2024Social media marketing and post purchase behavior: A concept PaperNivethika, A.; Kumaradeepan, V.
2016Economic Performance Measure for Creating Shareholder’s Value: A Study of Selected Manufacturing Companies in Colombo Stock ExchangeThasika, Y.; Dilogini, S.; Nishanthini, A.
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 187