Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 187
Issue Date | Title | Author(s) |
2024 | The mediating role of innovation and corporate image in the nexus between corporate social responsibility and marketing performance | Sathana, V. |
2025 | Examining the Role of CSR and Technological Readiness in the Intelligent Transformation of SMEs in Northern Province, Sri Lanka | Sathana, V. |
2025 | The Moderating Impact of Entrepreneurial Orientation between Market Orientation and Performance of SMEs in the Post-Conflict Northern Province of Sri Lanka | Sathana, V. |
2025 | Digital Marketing Capability and Performance: Moderated Mediation Approach | Sathana, V. |
2022 | E-crm application of micro, small and medium enterprises in sri lanka: mixed method | Sathana, V. |
2019 | How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices | Sathana, V.; Jebarajakirthy, C.; Shankar, A. |
2024 | Factor affecting the success of women entrepreneurs in northern province | Sathana, V. |
2025 | Employing Marketing Graduates in MSMEs for Achieving Sustainable Development Goals | Shivany, S.; Jegashini, K.; Dilogini, S.; Jegashini, K. |
2025 | Marketing Technology (MarTech) for Customer Relationship Management | Dilogini, S. |
2025 | AI Usage by Students by in Business Information System Courses: An Early Survey | Ganesan, N.; Dilogini, S.; Jegashini, K. |
2025 | Teaching and Learning Digital Marketing through Participatory Action Research: A Student-Led Initiative With Super Tea | Mendis, T.N.; Pushpakumara, P.P.M.M.; Dilogini, S. |
2025 | Communal Sharing and Digital Learning in Arts & Crafts Mobile Application Supply Chain Management | Dilogini, S. |
2025 | Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language Barriers | Sathyakumar, M.; Shivany, S.; Jegashini, K.; Dilogini, S. |
2025 | Experiential learning as a participatory action research on digital transformation of a traditional business | Jayasinghe, J.M.T.D.N.; Dilogini, S. |
2025 | From lecture halls to local impact: undergraduates’ participatory action research in creative digital marketing education | Dilogini, S. |
2025 | A forward-thinking conceptual framework for creative teaching in next-gen digital marketing education | Dilogini, S. |
2024 | Optimizing the Effectiveness of Memorandums of Understandings through Omnichannel Marketing Strategies: Insights into Innovation and Sustainability in Sri Lankan Higher Education Partnerships | Dilogini, S. |
2024 | Factors affecting the sales reduction for SLT 4G LTE product in SLT mobitel Trincomalee branch | Jasitharan, M.; Kumaradeepan, V. |
2024 | Social media marketing and post purchase behavior: A concept Paper | Nivethika, A.; Kumaradeepan, V. |
2016 | Economic Performance Measure for Creating Shareholder’s Value: A Study of Selected Manufacturing Companies in Colombo Stock Exchange | Thasika, Y.; Dilogini, S.; Nishanthini, A. |
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 187