Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2017	Customer loyalty to supermarkets via service quality	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Assessing the effects of service quality, student satisfaction, and student engagement on student loyalty a private higher education perspective	Konalingam, K.; Mahadevan, K.; Sivarajah, R.
2017	Tourism and economic social development in jaffna district	Sivesan, S.; Grace, H.H.
2014	The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)	Dilogini, S.; Grace, H.H.
2019	Patterns of women entrepreneurship; A qualitative study in sri lanka	Grace, H.H.; Yogeswaran, T.; Dilogini, S.
2017	International chamber of commerce (ICC) code on advertising practices and sri lankan advertisements	Grace, H.H.; Dilogini, S.
2017	Green banking practices of public sector banks in sri lanka	Grace, H.H.; Kajanthy, S.
2020	Can sustainable environmental knowledge and attitude make a difference in sri lanka	Grace, H.H.; Samarasinghe, D.S.R.
2021	Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka	Shanmuganathan, K.; Shivany, S.
2021	Nexus Between Social Media and Brand Preference of Smart Mobile Phones: An Empirical Study in Sri Lanka	Vasanthakumar, K.
2020	Social media advertising as strategy on consumer buying behaviour: conceptual paper	Kumaradeepan, V.
2017	Exploring the Model for Multimedia Messaging Services for Special Context	Grace, H.H.; Kajanthy, S.; Dilogini, S.
2019	திருமணமான தமிழ்ப் பெண்களின் தொழில் முன்னேற்றங்களைத் தீர்மானிக்கும் காரணிகள்	Shivany, S.
2015	The cases of women (micro) marketers in northern province, Sri Lanka	Shivany, S.; Velnampy, T.; Kajendra, K.
2016	Critical discourse analysis of Tamil cultural identity in celebrity endorsement in advertisements	Shivany, S.
2015	Literature survey on post war marketing strategies for the Conflcit effcetd areas of Sri Lanka	Shivany, S.; Velnampy, T.; Kajendra, K.
2015	Grounded theory as a methodology for exploring marketing strategies for a special context	Shivany, S.; Velnampy, T.
2013	Factors influencing customer perceived value of services of medical clinics	Sivanenthira, S.; Shivany, S.
2015	Determinants of demand in hotel industry Special reference: Jaffna District	Sothilingam, V.; Shivany, S.; Sivapragasam, S.
2017	The Factors influencing on purchase intention towards beauty care products in Jaffna District	Janany, E.; Shivany, S.