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Issue Date	Title	Author(s)
2017	Guerilla advertising weapon for promotional problems of selected smes in Mannar	Suganya, A.; Shivany, S.
2017	Exploring the Models for linking Micro Marketers and the Management Faculty	Shivany, S.
2018	Customers' characteristics of behavior to use tech-marketing in banks Propositions for future research	Dilogini, S.; Shivany, S.; Asoka Malkanthie, M.A.
2012	Prominence of information bases & media assessments in the post conflict marketing enviornment	Shivany, S.
2022	Aftermath Of Social Media On Purchasing Behavior Of Youths In Jaffna, Sri Lanka	Kumaradeepan, V.
2022	Effectiveness of Social Media on Purchase Intention: Women Led SMEs In Northern Province Of Sri Lanka	Kumaradeepan, V.
2021	Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka	Shivany, S.
2018	Factors determining the development of SMEs in Jaffna District	Sathana, V.; Velnampy, T.; Rajumesh, S.
2019	Innovative Marketing Strategy for (MSMEs): Scale Development and Validation	Sathana, V.; Velnampy, T.; Rajumesh, S.
2021	How Competency Marketing Influences Sme Sector: A Mixedmethods Approach	Hensman, G.H.; Sathana, V.
2021	Influence of Customer, Competitor and Inter-functional orientation on the performance of Micro, Small and Medium Enterprises	Sathana, V.
2021	How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour?	Sathana, V.
2017	Marketing Strategy of SMEs in Post War Market: A Conceptual Framework	Sathana, V.; Velnampy, T.; Rajumesh, S.
2018	Development through Competitive and Green marketing strategy: Manufacturing SMEs, operating in Jaffna district	Sathana, V.; Velnampy, T.; Rajumesh, S.
2015	Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri Lanka	Kajenthiran, K.; Karunanithy, M.
2016	Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri Lanka	Kajenthiran, K.; Karunanithy, M.; Achchuthan, S.
2017	Comprehensive Model for Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards A Conceptual Framework	Achchuthan, S.; Umanakenan, R.; Kajenthiran, K.
2022	How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism	Achchuthan, S.; Amit, S.; Manish, D.; Kajenthiran, K.
2016	Enhancing customer loyalty to supermarkets through retailling service quality practices	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Enhancing behavioural intention among young consumers to choose green hotels evidence from a frontier market	Achchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K.