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Collection's Items (Sorted by Submit Date in Descending order): 121 to 140 of 187
Issue DateTitleAuthor(s)
2010Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sectorFazeela, J.A; Shivany, S.
2010Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator: Special application to the private commercial Bank in Sri LankaFazeela, J.A; Shivany, S.
2011Exploring consumers’ attitude toward local TV commercials in the post-conflict marketing environment: Grounded theory approachShivany, S.
2011Exploring the pattern of consumer brand choice in the post-conflict marketing environment: Grounded Theory ApproachShivany, S.
2011An empirical investigation of the effect of customer participation on ATM’S service performance.Shivany, S.
2012Marketing strategies for the livelihood income generating activities in the post war marketing contextVelnampy, T.; Kajendra, K.; Shivany, S.
2014Micro credit marketing strategies in the post war marketing context.Shivany, S.; Velnampy, T.; Kajendra, K.
2015Role of marketing department of University in boosting micro marketers in an unethical business environment.Shivany, S.; Ratnam, E.; Sivarajah, K.; Karunanithy, M.; Rajumesh, S.; Sivesan, S.; Sathana, V.; Kumaradeepan, V.; Sivanenthira, S.; Dilogini, S.
2015Consumer responses towards the 4ps marketing strategies in the conflict affected areas of Sri Lanka: a grounded theory approachShivany, S.; Velnampy, T.; Kajendra, K.
2016Exploring the factors influencing mothers' brand choices on baby diaper brands (An applied marketing research)Pavithra, S.; Niththiya, N.; Shivany, S.
2016பசுமைச்சந்தைப்படுத்தல் தந்திரோபாயங்களைக் கையாள்வதில் பெண்சிறுகைத்தொழில் முயற்சியாளர்கள் எதிர்கொள்ளும் சவால்கள்Shivany, S.
2016Content Analysis of Green Advertisement Messages Conveyed by, Small Medium, & Micro Enterprises in Northern ProvinceShivany, S.
2016Framework of Technology in Marketing World: A Theoretical ReviewDilogini, S.; Shivany, S.
2016Content Analysis of Tamil TV Commercials Aimed at Women in the Post War ContextShivany, S.; Velnampy, T.
2017Guerilla advertising weapon for promotional problems of selected smes in MannarSuganya, A.; Shivany, S.
2017Exploring the Models for linking Micro Marketers and the Management FacultyShivany, S.
2018Customers' characteristics of behavior to use tech-marketing in banks Propositions for future researchDilogini, S.; Shivany, S.; Asoka Malkanthie, M.A.
2012Prominence of information bases & media assessments in the post conflict marketing enviornmentShivany, S.
2022Aftermath Of Social Media On Purchasing Behavior Of Youths In Jaffna, Sri LankaKumaradeepan, V.
2022Effectiveness of Social Media on Purchase Intention: Women Led SMEs In Northern Province Of Sri LankaKumaradeepan, V.
Collection's Items (Sorted by Submit Date in Descending order): 121 to 140 of 187