Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 212
| Issue Date | Title | Author(s) |
| 2010 | Impact of integrated mobile marketing communication on customer perceived value of services in Sri Lankan commercial banking sector. | Fazeela, J.A; Shivany, S |
| 2017 | Guerilla advertising weapon for promotional problems of selected SMEs in Mannar ( Poster Presentation ) | Suganya, A; Sivany, S |
| 2017 | Exploring the model for Multimedia Messaging Services for Special context | Hensman, G.H; kajanthy, S; Dilogini, K; Shivany, S |
| 2016 | Exploring the Factors Influencing Mothers Brand Choices on Baby Diaper Brands (An Applied Marketing Research) | Pavithra, S; Niththiya, N; Shivany, S |
| 2017 | The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna Market | Suganya, A; Mary Theresha, S; Queenmary Figurado, X.M; Glodiya, N.I; Lathursha, S; Sinduja, K; Shivany, S |
| 2018 | E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual Model | Shivany, S; Sathiyavany, N |
| 2016 | Challenges Faced by Dairy Producers for Pursuing Sustainable Livelihood in Mullaithivu District | Shivany, S; Sathana, V; Piriya, M |
| 2023 | : Career disruptions of women from the perspective of male counterparts: an explorative investigation in Sri Lanka | Thasika, T; Hensmen, G.H,; Shivany, S |
| 2025 | Role of Generative Artificial Intelligence in Shaping Critical Thinking Skills Among Undergraduates The | Jegashini, K; Shivany, S |
| 2024 | Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri Lanka | Dilogini, S; Shivany, S |
| 2025 | Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language Barriers | Sathyakumar, M; Shivany, S; Jegashini, K; Dilogini, S |
| 2024 | Fostering Gender Equality in Higher education: Incorporating outcome-based measures into review manuals to enhance the quality assurance in Sri Lankan state universities | Shivany, S; Dilogini, S; Jegashini, K; Thasika, T |
| 2025 | Employing Marketing Graduates in MSMEs for Achieving Sustainable Development Goals | Shivany, S; Jegashini, K; Dilogini, S |
| 2024 | The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka. | Shivany, S; Dilogini, S; Jegashini, K; Pathmaraj, P |
| 2023 | Does current pre-experience matter? A study of customer-perceived characteristics and MarTech usage behaviour of mobile banking application users in Sri Lanka | Dilogini, S; Shanmugathas, S; Malkanthie, M.A.A |
| 2024 | Deceptive Social Media Marketing Tactics Utilizing Compromised Facebook accounts to Promote Fraudulent Bitcoin investment crimes: Evidence from Sri Lankan Facebook users. | Jegashini, K; Shivany, S |
| 2024 | Developing Personal Brands through Social Media Platforms: A case of university academics in Sri Lanka | Rathna, S.N.K.K; Shivany, S |
| 2024-11-28 | Building Brand Trust and Sustainability of MSMEs Through Storytelling: Strategies for Marketing Eco-Friendly Products | Jegashini, K; Shivany, S |
| 2025 | Human-Centric Digital Transformation in Industry 5.0: A Phenomenological Study of Family-Owned SME in Sri Lanka | Sangarathas, D; Shanmugathas, S |
| 2025 | Consumer Personality Traits, Service Expectations, and Loyalty: Evidence from Local Beauty Salon in Jaffna in Sri Lanka | Senevirathne, P..V.D; Hansika, W.A.K.A; Ranasinghe, K.R.P.M; Karunathilake, R.L.A.M; Thadikara, T.M.S.T; Bandara, H.M.S.M; Vithanage, M.Y.D; Madushanka, K.D.N; Kushan, E.M.C; Bandara, K.W.H.D.S; Puvitharan, R; Dilogini, S |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 212
