Browsing by Subject MSMEs
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2025 | Consumer Personality Traits, Service Expectations, and Loyalty: Evidence from Local Beauty Salon in Jaffna in Sri Lanka | Senevirathne, P..V.D; Hansika, W.A.K.A; Ranasinghe, K.R.P.M; Karunathilake, R.L.A.M; Thadikara, T.M.S.T; Bandara, H.M.S.M; Vithanage, M.Y.D; Madushanka, K.D.N; Kushan, E.M.C; Bandara, K.W.H.D.S; Puvitharan, R; Dilogini, S |
| 2025 | A forward-thinking conceptual framework for creative teaching in next-gen digital marketing education | Dilogini, S. |
| 2025 | From lecture halls to local impact: undergraduates’ participatory action research in creative digital marketing education | Dilogini, S. |
| 2024 | Gendered Perspectives on Omnichannel Marketing in Micro and Small and Medium Enterprises (MSMEs): A Pilot Study of Northern Sri Lanka | Sumangala, F.; Dilogini, S. |
| 2021 | Influence of Customer, Competitor and Inter-functional orientation on the performance of Micro, Small and Medium Enterprises | Sathana, V. |
| 2021 | Influence of Customer, Competitor, and Inter-Functional Orientation on the Performance of Micro, Small and Medium Enterprises | Sathana, V. |
| 2019 | Innovative Marketing Strategy for (MSMEs): Scale Development and Validation | Sathana, V.; Velnampy, T.; Rajumesh, S. |
| 2019 | Innovative Marketing Strategy for (MSMEs): Scale Development and Validation | Sathana, V.; Velnampy, T.; Rajumesh, S. |
| 2021 | Network relationship marketing strategy for The success of micro, small and medium Enterprises in sri lanka | Sathana, V. |
| 2024 | Practical execution of digital marketing for natural beauty: University-community development participatory action research | Sriragabairavi, T.; Karunarathne, U.G.D.G.; Bandara, U.G.S.N.; Prabhath, W.S.; Devindika, W.P.G.V.; Waththegedara, W.G.I.H.; Thiluxkanth, T.; Poulsiyam, T.; Linojan, U.; Dilogini, S. |
| 2024 | Social customer relationship management application of MSMES the crisis environment | Sathana, V. |
