http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/114 2026-04-09T12:41:43Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/10326 The Study on Customer Characteristics in Mobile Banking Application (MB App) Usage Behaviour with Moderating Effects of Awareness and Experience of Customers in Sri Lanka - MarTech Vs FinTech Dilogini, S. The Covid-19 has exaggerated customers‟ MarTech (Marketing Technology) usage behaviour. In line with FinTech (Financial Technology) in banking, digital application marketplace, e.g., MB apps (Mobile Banking Applications), usage intention has been recognized as a current MarTech usage behaviour in the marketing automation platforms. However, the reviews of past studies indicate that there is no distinct framework for customers’ usage behaviour in the MarTech domain. This study enhances knowledge on the MarTech domain in FinTech organizations by proposing a new conceptual model. The conceptual model presented expands the number of potential research areas by triangulating three theories. Researchers collected responses from 400 MB app customers from Sri Lanka (SL) using a longitudinal survey, and the hypotheses were tested via PLS-SEM by applying Smart-PLS software. The proposed integrated MarTech usage behaviour model (IMTUBM) and integrated MB app usage behaviour model (IMBUBM) provide a basis for understanding customer characteristics in the MarTech domain. Meanwhile, the study conceptually illustrated awareness while logically explaining that experiential aspects are formed by two concepts (previous experience and pre-experience). However, the current pre-experience with MarTech has been proposed as a new moderator in this study that can be better explored than the concept of previous experience. The findings of this study open up new avenues for future research in this emerging MarTech domain. In terms of managerial contributions, this study persuades MarTech marketers to pay greater attention to customer characteristics and create better strategies based on MarTech awareness. Magnificently, it also makes managers engage/think more with/on current pre-experience deliveries related to MarTech to reduce the gap between customers’ MarTech usage intention and behaviour. 2020-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/10324 When Teachers Go the Extra Mile Determinants of Organisational Citizenship Behaviour of Schoolteachers in Jaffna ,Sri Lanka Gnanarajan, A.H. Organisational citizenship behavior (OCB), an extra role vo1untary behavior of employees, has been found essential for an organization in several ways, and educational organizations too have found it beneficial towards their holistic development. The researcher, having been conscious of the “low morale” and the attitudinal decline of teachers as pointed out by the National Education Commission and the World Bank, embarked on a preliminary qualitative study to identify the existing concerns related to attitudinal deterioration of teachers in the Jaffna District drawing special attention to their OCB. The findings of the preliminary study and the subsequent exploration of the extant literature, which revealed inconsistent research findings and a paucity of OCB studies in educational contexts, led the researcher towards the formulation of the research problem : the teachers' OCB had been on the decline, and the factors like work interference with family (WIF), perceived organizational support (POS), teachers' self-efficacy, personal values of teachers, student behaviour patterns(SBP), and the teachers' pupil control ideology (PCI) seemed to have an effect on OCB. In order to delve deeper and scientifically validate the potential correlations, the present study was carried out. Structural equation modeling was employed using AMOS with WIF, self-efficacy, student behaviour patterns, and values of teachers such as benevolence, achievement, self-direction and conformity, as independent variables and OCB as the dependent variable, whilst POS and PCI were tested in multi group analysis for their moderating effects on the WIF-OCB and SBP-OCB relationships respectively. Data were collected using self-report questionnaires from 572teachers from the Jaffna District. The results revealed that teachers' propensity to perform OCB was affected neither by their work interference with family nor by their students' behavior patterns. However, the teachers who had less perceived support from their schools were negatively affected by their work inference with family in their propensity to perform OCB, and those who were custodial in their pupil control ideology were negatively affected by their students' behaviours in demonstrating OCBs. A significant positive relationship was found between teachers' self-efficacy and their OCB. As for teachers' value orientations, the teachers who were benevolentce-driven displayed more OCBs, and those driven by achievement, self-direction and conformity did not have any association with their levels of OCBs. This study makes significant theoretical contributions to the growing corpus of scholarly knowledge, and offers pragmatic recommendations to the policymakers and practitioners in the fields of human resource management and education. A unique endeavour that no research in the past has attempted to achieve is the investigation of the SBP-OCB link with the moderating effects of PCI on the same, and of POS on the WIF-OCB link - which acknowledges the study's originality. 2021-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/10321 Aedes Larval Bionomics, Circulating Serotypes and a Risk Map in Relation to Dengue Transmission in Jaffna District Thanesh, P.J.T. Jaffna district, which is in the Northern Province of Sri Lanka has been experiencing an increase in the number of dengue infections in recent years. Therefore, it is important to investigate larval bionomics of Aedes vectors and identify the emergence of different dengue virus serotypes and development of a dengue risk map to understand the changing epidemiology of dengue. The habitats of preimaginal stages of Aedes mosquitoes were surveyed, and ovitrap collections were carried out in selected localities in Jaffna district. Aedes larval productivities were analyzed against habitat characteristics, rainfall and dengue incidence. Adults emerging from collected larvae were tested for dengue virus (DENV). Blood sample was collected from NS1 positive patients admitted to the Jaffna Teaching Hospital. Realtime PCR was carried out to identify the DENV serotype. The DENV positive samples were sent for sequencing and the results were analyzed. Dengue risk related spatial-temporal factors were analyzed via multi criteria analysis and a GIS-based dengue risk map was created. Aedes aegypti, Ae. albopictus, Ae. vittatus were collected and identified from their natural habitats and ovitraps. For the first time the presence of Aedes cogilli was identified in Sri Lanka. DENV serotype 2 was detected in Ae. aegypti collected from ovitraps in the city of Jaffna. High Breteau, house and container indices of 5.1, 5.1 and 7.9%, respectively, were observed in the field habitat surveys and ovitrap indices of up to 92% were found in Jaffna city. Of the 563 patients recruited during 2018-2019 DENV serotypes could only be identified in 219 samples. All four DENV serotypes were identified in both years with the predominance of DENV2 accounting for 56% of all cases in 2018 and DENV1 emerging as the dominant serotype in 2019. Higher number of infections were found in the ages between 20–29 years. There were no significant differences in clinical or laboratory features between the different serotypes, DENV1 genotype I and DENV3 genotype I were identified for the first time in Jaffna district. Dengue risk map identified Nallur MOH area as a very high-risk area. Circulation of all four DENV serotypes and Aedes larval indices in populated areas of the peninsula showed a high potential for dengue epidemics. Therefore, the outcome of the present study related to Aedes survey, circulation of DENV serotypes, and availability a dengue risk map are essential to develop dengue control measures in Jaffna district 2021-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/10319 Management Accounting Practices and Organizational Performance: Moderating Role of Environmental Contingencies of Listed Manufacturing Companies in Sri Lanka. Achchi, M.I.J. Management accounting practices are important for collecting, classifying, computing, and communicating appropriate information in the process of making strategic decisions, thereby improving organizational performance. Sri Lankan manufacturing industry encounters global competition, environmental turbulence, and technological transformation, which challenge the achievement of its continuous performance. This research mainly investigates the impact of management accounting practices (MAPs) on the organizational performance of manufacturing companies listed under the Colombo Stock Exchange in Sri Lanka. The relationships between management accounting practices and organizational performance, the moderating effect of environmental contingencies on the relationship between management accounting practices and organizational performance, and differences of MAPs among different types of manufacturing sectors were also examined within this research. Drawing from the contingency theory of management accounting and extensive empirical review of literature, ten sets of MAPs and two contingency variables were employed to develop the conceptual framework. There were four main hypotheses and fifty-nine sub-hypotheses were developed to evaluate the developed conceptual framework. Data were collected from ninety-six manufacturing companies listed under the Colombo Stock Exchange in Sri Lanka. Data were analyzed using Partial Least Squared Structural Equation Modelling (PLS-SEM) with Smart-PLS version 3.2, correlation analysis, and ANOVA test using IBM Statistical Package for Social Science (SPSS) version 23.0. The analysis revealed that the MAPs such as costing system, budgeting, standard costing, resource utilization techniques, risk management, and strategic planning significantly impact the organizational performance of listed manufacturing companies in Sri Lanka. However, MAPs like short-term decision systems, long-term decision systems, capital budgeting, and value creation techniques did not impact organizational performance. Further, it was found that all ten groups of MAPs individually and collectively have a positive relationship with the organizational performance of Sri Lankan listed manufacturing companies. The findings of moderating effect revealed that the complexity of the production process moderates the relationship between MAPs and organizational performance. But, perceived environmental uncertainty did not support the moderating effect. Finally, a significant difference was found among manufacturing companies on value creation techniques, resource utilization techniques, and strategic planning. However, no significant difference was found among the different manufacturing sectors on costing system, short-term decision system, long-term decision system, budgeting, standard costing system, capital budgeting, and risk management. 2021-01-01T00:00:00Z