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Issue DateTitleAuthor(s)
2014Factors influencing for choosing professional courses: a case study of undergratuate students of faculty of management studies and commerce, university of jaffna sri lankaThevahi, S.; Luxshana, N.; Pamila, N.; Chamindakumara, P.; Sakeeran, S.
2014A study on factors affecting on consumers' fast foods buying behaviour: reference to pizza hut in the anuradapura city area, sri lankaUdurawana, Y.M.W.G.P.K.
2014The possibilities of cultural tourism to construct peace: cease study in kataragama division, monaragala district, sri lankaShammika, D.L.A.H.; Silva, P.D.Y.
2014The impact of promotional mix elements on brand equity: banking sector. (banks in jaffna peninsula)Kurunathan, D.; Grace, H.H.
2014Factors influencing consumers' trust on e-commerce adoption in sri lankaIlmudeen, A.
2014Profit maximization of power generation companies in competitive electricity marketAsokan, K.; Ashokkumar, R.
2014The impact of customer relationship management practice on customer loyalty (specific reference to local commercial banking sector in jaffna district)Umakanth, N.
2014Study on consumer satisfaction towards branded consumer non durables a study with reference to rural consumers in keralaRam, G.; Markose, B.
2016Exploring the factors influencing mothers' brand choices on baby diaper brands (An applied marketing research)Pavithra, S.; Niththiya, N.; Shivany, S.
2016Impact of tqm practices on role stressors: a comparison between middle-leveland operational- level managers in the sri lankan apparel sectorMaldeniya, S.; Kuruppuarachchi, D.